Carol Mattingly examines the importance of dress and appearance for nineteenth-century women speakers and explores how women appropriated gendered conceptions of dress and appearance to define the struggle for representation and power that is rhetoric. Although crucial to women’s effectiveness as speakers, Mattingly notes, appearance has been ignored because it was taken for granted by men.

Because women rarely spoke in public before the nineteenth century, no guidelines existed regarding appropriate dress when they began to speak to audiences. Dress evoked immediate images of gender, an essential consideration for women speakers because of its strong association with place, locating women in the domestic sphere and creating a primary image that women speakers would work with—and against—throughout the century. Opposition to conspicuous change for women often necessitated the subtle transfer of comforting images when women sought to inhabit traditionally masculine spaces. The most successful women speakers carefully negotiated expectations by highlighting some conventions even as they broke others.

Nan Johnson demonstrates that after the Civil War, nonacademic or “parlor” traditions of rhetorical performance helped to sustain the icon of the white middle class woman as queen of her domestic sphere by promoting a code of rhetorical behavior for women that required the performance of conventional femininity. Through a lucid examination of the boundaries of that gendered rhetorical space—and the debate about who should occupy that space—Johnson explores the codes governing and challenging the American woman’s proper rhetorical sphere in the postbellum years.

While men were learning to preach, practice law, and set political policies, women were reading elocution manuals, letter-writing handbooks, and other conduct literature. These texts reinforced the conservative message that women’s words mattered, but mattered mostly in the home. Postbellum pedagogical materials were designed to educate Americans in rhetorical skills, but they also persistently directed the American woman to the domestic sphere as her proper rhetorical space. Even though these materials appeared to urge the white middle class women to become effective speakers and writers, convention dictated that a woman’s place was at the hearthside where her rhetorical talents were to be used in counseling and instructing as a mother and wife.

Aided by twenty-one illustrations, Johnson has meticulously compiled materials from historical texts no longer readily available to the general public and, in so doing, has illuminated this intersection of rhetoric and feminism in the nineteenth century. The rhetorical pedagogies designed for a postbellum popular audience represent the cultural sites where a rethinking of women’s roles becomes open controversy about how to value their words. Johnson argues this era of uneasiness about shifting gender roles and the icon of the “quiet woman” must be considered as evidence of the need for a more complete revaluing of women’s space in historical discourse.

Lindal Buchanan thoroughly analyzes how antebellum women infiltrated the male-dominated realm of public speaking by adapting elocutionary instruction to subversive ends, developing distinctive delivery styles, and reconciling conflicting public and private roles. By detailing the education and oratorical practices of pioneering female public speakers, Regendering Delivery: The Fifth Canon and Antebellum Women Rhetors theorizes how gender impacted the fifth rhetorical canon of delivery and how cultural constructions of the feminine have shaped public performance.

Buchanan argues that restrictive gender norms encouraged antebellum women rhetors to develop unique styles and methods of rhetorical production and performance. She examines how schoolgirls devised ways to learn and practice elocution in academic settings and how women developed inventive delivery strategies to maintain the appearance of femininity even as they participated in conventionally masculine discursive activities from general public speaking to political lobbying. She also identifies collaborative methods that enabled antebellum women to negotiate conflicts between their domestic and rhetorical commitments and thus reach public platforms

Assessing the calculable impact of gender on rhetorical performance, Buchanan maintains that delivery holds particular sexual and textual connotations for women rhetors. Regendering Delivery notably contributes to ongoing feminist efforts to incorporate women into the rhetorical tradition by probing such gendered—and largely overlooked—aspects of oratorical delivery as cultural context, gender norms, elocutionary education, sexuality, maternity, feminine ethos, and collaboration.

In this richly illustrated study, Carol Mattingly examines the rhetoric of the temperance movement, the largest political movement of women in the nineteenth century.

Tapping previously unexplored sources, Mattingly uncovers new voices and different perspectives, thus greatly expanding our knowledge of temperance women in particular and of nineteenth-century women and women's rhetoric in general. Her scope is broad: she looks at temperance fiction, newspaper accounts of meetings and speeches, autobiographical and biographical accounts, and minutes of national and state temperance meetings.

The women's temperance movement was first and foremost an effort by women to improve the lives of women. Twentieth-centuty scholars often dismiss temperance women as conservative and complicit in their own oppression. As Mattingly demonstrate, however, the opposite is true: temperance women made purposeful rhetorical choices in their efforts to improve the lives of women. They carefully considered the life circumstances of all women and sought to raise consciousness and achieve reform in an effective manner. And they were effective, gaining legal, political, and social improvements for women as they became the most influential and most successful group of women reformers in the nineteenth and early twentieth centuries.

Mattingly finds that, for a large number of women who were unhappy with their status in the nineteenth century, the temperance movement provided an avenue for change. Examining the choices these women made in their efforts to better conditions for women, Mattingly looks first at oral rhetoric among nineteenth-century temperance women. She examines the early temperance speeches of activists like Susan B. Anthony and Elizabeth Cady Stanton, who later chose to concentrate their effort in the suffrage organizations, and those who continued to work on behalf of women primarily through the temperance topic, such as Amelia Bloomer and Clarina Howard Nichols. Finally, she examines the rhetoric of members of the Woman’s Christian Temperance Union—the largest organization of women in the nineteenth century.

Mattingly then turns to the rhetoric from perspectives outside those of mainstream, middle-class women. She focuses on racial conflicts and alliances as an increasingly diverse membership threatened the unity and harmony in the WCTU. Her primary source for this discussion is contemporary newspaper accounts of temperance speeches.