Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
In recent years, Chinese film has garnered worldwide attention, and this interdisciplinary collection investigates how new technologies, changing production constraints, and shifting viewing practices have shaped perceptions of Chinese screen cultures. For the first time, international scholars from film studies, media studies, history and sociology have come together to examine technology and temporality in Chinese cinema today.
Futures of Chinese Cinema takes an innovative approach, arguing for a broadening of Chinese screen cultures to account for new technologies of screening, from computers and digital video to smaller screens (including mobile phones). It also considers time and technology in both popular blockbusters and independent art films from mainland China, Taiwan, Hong Kong, and the Chinese diasporas. The contributors explore transnational connections, including little-discussed Chinese-Japanese and Sino-Soviet interactions. With an exciting array of essays by established and emerging scholars, Futures of Chinese Cinema represents a fresh contribution to film and cultural studies.
The contributors to Media Crossroads examine space and place in media as they intersect with sexuality, race, ethnicity, age, class, and ability. Considering a wide range of film, television, video games, and other media, the authors show how spaces—from the large and fantastical to the intimate and virtual—are shaped by the social interactions and intersections staged within them. The highly teachable essays include analyses of media representations of urban life and gentrification, the ways video games allow users to adopt an experiential understanding of space, the intersection of the regulation of bodies and spaces, and how style and aesthetics can influence intersectional thinking. Whether interrogating the construction of Portland as a white utopia in Portlandia or the link between queerness and the spatial design and gaming mechanics in the Legend of Zelda video game series, the contributors deepen understanding of screen cultures in ways that redefine conversations around space studies in film and media.
Contributors. Amy Corbin, Desirée J. Garcia, Joshua Glick, Noelle Griffis, Malini Guha, Ina Rae Hark, Peter C. Kunze, Paula J. Massood, Angel Daniel Matos, Nicole Erin Morse, Elizabeth Patton, Matthew Thomas Payne, Merrill Schleier, Jacqueline Sheean, Sarah Louise Smyth, Erica Stein, Kirsten Moana Thompson, John Vanderhoef, Pamela Robertson Wojcik