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33 books about Public relations
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33 books about Public relations
Abolition’s Public Sphere
Robert Fanuzzi
University of Minnesota Press, 2003
Advertising at War
Business, Consumers, and Government in the 1940s
Inger L. Stole
University of Illinois Press, 2012
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies.
Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
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Advertising on Trial
Consumer Activism and Corporate Public Relations in the 1930s
Inger L. Stole
University of Illinois Press, 2006
In the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition.
Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.
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Artwash
Big Oil and the Arts
Mel Evans
Pluto Press, 2015
As major oil companies face continual public backlash, many have found it helpful to engage in “art washing”—donating large sums to cultural institutions to shore up their good name. But what effect does this influx of oil money have on these institutions? Artwash explores the relationship between funding and the production of the arts, with particular focus on the role of big oil companies such as Chevron, ExxonMobil, BP, and Shell.
Reflecting on the role and function of art galleries, Artwash considers how the association with oil money might impede these institutions in their cultural endeavors. Outside the gallery space, Mel Evans examines how corporate sponsorship of the arts can obscure the strategies of corporate executives to maintain brand identity and promote their public image through cultural philanthropy. Ultimately, Evans sounds a note of hope, presenting ways artists themselves have challenged the ethics of contemporary art galleries and examining how cultural institutions might change.
Reflecting on the role and function of art galleries, Artwash considers how the association with oil money might impede these institutions in their cultural endeavors. Outside the gallery space, Mel Evans examines how corporate sponsorship of the arts can obscure the strategies of corporate executives to maintain brand identity and promote their public image through cultural philanthropy. Ultimately, Evans sounds a note of hope, presenting ways artists themselves have challenged the ethics of contemporary art galleries and examining how cultural institutions might change.
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Assembling the Dinosaur
Fossil Hunters, Tycoons, and the Making of a Spectacle
Lukas Rieppel
Harvard University Press, 2019
A lively account of how dinosaurs became a symbol of American power and prosperity and gripped the popular imagination during the Gilded Age, when their fossil remains were collected and displayed in museums financed by North America’s wealthiest business tycoons.
Although dinosaur fossils were first found in England, a series of dramatic discoveries during the late 1800s turned North America into a world center for vertebrate paleontology. At the same time, the United States emerged as the world’s largest industrial economy, and creatures like Tyrannosaurus, Brontosaurus, and Triceratops became emblems of American capitalism. Large, fierce, and spectacular, American dinosaurs dominated the popular imagination, making front-page headlines and appearing in feature films.
Assembling the Dinosaur follows dinosaur fossils from the field to the museum and into the commercial culture of North America’s Gilded Age. Business tycoons like Andrew Carnegie and J. P. Morgan made common cause with vertebrate paleontologists to capitalize on the widespread appeal of dinosaurs, using them to project American exceptionalism back into prehistory. Learning from the show-stopping techniques of P. T. Barnum, museums exhibited dinosaurs to attract, entertain, and educate the public. By assembling the skeletons of dinosaurs into eye-catching displays, wealthy industrialists sought to cement their own reputations as generous benefactors of science, showing that modern capitalism could produce public goods in addition to profits. Behind the scenes, museums adopted corporate management practices to control the movement of dinosaur bones, restricting their circulation to influence their meaning and value in popular culture.
Tracing the entwined relationship of dinosaurs, capitalism, and culture during the Gilded Age, Lukas Rieppel reveals the outsized role these giant reptiles played during one of the most consequential periods in American history.
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Being Indispensable
A School Librarian's Guide to Becoming an Invaluable Leader
Ruth Toor
American Library Association, 2010
Blueprint for Your Library Marketing Plan
A Guide to Help You Survive and Thrive
Patricia H. Fisher
American Library Association, 2006
Building a Buzz
Libraries & Word-of-Mouth Marketing
Peggy Barber
American Library Association, 2010
The Conservation Professional's Guide to Working with People
Scott A. Bonar
Island Press, 2007
Successful natural resource management is much more than good science; it requires working with landowners, meeting deadlines, securing funding, supervising staff, and cooperating with politicians. The ability to work effectively with people is as important for the conservation professional as it is for the police officer, the school teacher, or the lawyer. Yet skills for managing human interactions are rarely taught in academic science programs, leaving many conservation professionals woefully unprepared for the daily realities of their jobs.
Written in an entertaining, easy-to-read style, The Conservation Professional’s Guide to Working with People fills a gap in conservation education by offering a practical, how-to guide for working effectively with colleagues, funders, supervisors, and the public. The book explores how natural resource professionals can develop skills and increase their effectiveness using strategies and techniques grounded in social psychology, negotiation, influence, conflict resolution, time management, and a wide range of other fields. Examples from history and current events, as well as real-life scenarios that resource professionals are likely to face, provide context and demonstrate how to apply the skills described.
The Conservation Professional’s Guide to Working with People should be on the bookshelf of any environmental professional who wants to be more effective while at the same time reducing job-related stress and improving overall quality of life. Those who are already good at working with people will learn new tips, while those who are petrified by the thought of conducting public meetings, requesting funding, or working with constituents will find helpful, commonsense advice about how to get started and gain confidence.
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The Corps and the Shore
Orrin H. Pilkey and Katharine L. Dixon
Island Press, 1996
For more than a century, the U.S. Army Corps of Engineers has been building fortifications along the American coastline in an effort to protect our vulnerable shores. With the prospect of seaborne invasion becoming increasingly unlikely, the Corps has turned its attention to a more subtle but no less dangerous threat: the insidious effects of coastal erosion.In The Corps and the Shore, Orrin H. Pilkey, the nation's most outspoken coastal geologist, and Katharine L. Dixon, an educator and activist for national coastal policy reform, provide a comprehensive examination of the impact of coastal processes on developed areas and the ways in which the Corps of Engineers has attempted to manage erosion along America's coastline.Through detailed case studies of large-scale projects in Texas, Maine, Pennsylvania, North Carolina, and South Carolina, the authors demonstrate the shortcomings of the Corps's underlying assumptions and methodology. As they discuss the role of local citizens in the project process, they highlight the interaction between local Corps offices and community officials and residents. By focusing on different types of problems in various regions of the country, Pilkey and Dixon clearly show how the Corps has repeatedly failed to act in the best interest of those most affected by the projects. As well as criticizing Corps practices, the authors provide numerous suggestions for reforming the Corps and making it both more scientifically accountable and more accountable to the citizens it is intended to serve.The Corps and the Shore is essential reading for coastal residents, environmentalists, planners, and coastal city officials as well as geologists, civil engineers, marine scientists, and anyone concerned with the impact of human society on our shorelines.
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Creating a Winning Online Exhibit
Martin R. Kalfatovic
American Library Association, 2002
Creating the Customer-Driven Library
Building on the Bookstore Model
Jeannette Woodward
American Library Association, 2004
Dealing with Difficult People in the Library
American Library Association
American Library Association, 1999
Engaging Diverse Communities
A Guide to Museum Public Relations
Melissa A. Johnson
University of Massachusetts Press, 2020
As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies.
Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness.
Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness.
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The Family Firm
monarchy, mass media and the British public, 1932-53
Edward Owens
University of London Press, 2019
The Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity. This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media image. It argues that the monarchy’s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household’s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII.
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Frontier Religion
Mormons and America, 1857–1907
Konden Smith Hansen
University of Utah Press, 2019
At the 1893 Columbian Exposition in Chicago, Mormons were deliberately excluded from one of the main attractions, the Parliament of Religions. Organizers believed that Mormonism, with its connections to polygamy, did not merit a place alongside other world religions being showcased for the similar ways in which they inspired people to follow God. At the same time, however, Americans who had long shown hatred or distrust toward their Mormon neighbors had begun to see Mormonism in a different light. Underlying this new view of Mormonism was a rapidly developing belief in America’s fading western frontier as a place linked to core American values such as self-reliance, personal freedom, and democratic rule. With a unique history intimately tied to the frontier, Mormonism began to be seen less as something outside America, and more as a faith closely associated with the country’s most important principles.
In Frontier Religion Konden Smith Hansen examines the dramatic influence these perceptions of the frontier had on Mormonism and other religions in America. Endeavoring to better understand the sway of the frontier on religion in the United States, this book follows several Mormon-American conflicts, from the Utah War and the antipolygamy crusades to the Reed Smoot hearings. The story of Mormonism’s move toward American acceptability represents a larger story of the nation’s transition to modernity and the meaning of religious pluralism. This book challenges old assumptions and provokes further study of the ever changing dialectic between society and faith.
In Frontier Religion Konden Smith Hansen examines the dramatic influence these perceptions of the frontier had on Mormonism and other religions in America. Endeavoring to better understand the sway of the frontier on religion in the United States, this book follows several Mormon-American conflicts, from the Utah War and the antipolygamy crusades to the Reed Smoot hearings. The story of Mormonism’s move toward American acceptability represents a larger story of the nation’s transition to modernity and the meaning of religious pluralism. This book challenges old assumptions and provokes further study of the ever changing dialectic between society and faith.
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Grassroots Library Advocacy
Lauren Comito
American Library Association, 2012
Image Makers
Advertising, Public Relations, and the Ethos of Advocacy
Robert Jackall and Janice M. Hirota
University of Chicago Press, 2000
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.
Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts.
The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.
Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts.
The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.
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Librarians as Community Partners
An Outreach Handbook
Carol Smallwood
American Library Association, 2010
The Librarian’s Guide to Book Programs and Author Events
Brad Hooper
American Library Association, 2016
Library Marketing and Communications
Strategies to Increase Relevance and Results
Cordelia Anderson
American Library Association, 2020
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will
- gain insight into why libraries need to tell their stories more effectively than they are today;
- be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;
- see why improvements to the structure of your marketing and communications team can lead to better results;
- learn practical methods for incorporating audience research into your planning;
- know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts;
- receive guidance on preparing for potential crises;
- understand how to be more community-focused by forming and sustaining partnerships; and
- feel confident in engaging with stakeholders so that they become your library’s best ambassadors.
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Many Happy Returns
Advocacy and the Development of Archives
Larry J. Hackman
Society of American Archivists, 2011
Twenty-three well-versed archivists and allied professionals teach you how to advocate effectively for your archives in Many Happy Returns: Advocacy and the Development of Archives.
Editor Larry Hackman's opening essay is a tutorial on advocacy principles and application, including practical techniques and tactics. Hackman asserts that "advocacy is an investment that we make when we intentionally and strategically educate and engage individuals and organizations so that they in turn will support our archival work."
Thirteen case studies address a variety of advocacy experiences and methods. For example, the New York Philharmonic archivist has spent more than 25 years building a strong and highly visible archives by finding and using allies within the Philharmonic's own internal family. One vital strategy has been to link the archives to the interests and needs of the symphony's very prominent music directors.
Other examples include major breakthroughs, such as passage of a $7 million bond issue for the Butte archives in Montana, and creation of a significant preservation endowment for the Oberlin College Archives in Ohio, as well as more typical incremental advances made over longer periods by matching an archives advocacy methods to the culture, structures, and processes of the parent organization.
A highly instructive chapter describes seven categories of advocacy lessons learned from the case studies and suggests areas that archivists should give higher priority, particularly in finding and using external advocates. The book concludes with essays on advocacy and archival education, the use of new technologies to build support for archives, and advocacy at the federal level.
This book ably demonstrates that archivists can (and should!) invest time in advocacy efforts to produce "many happy returns" for themselves and their archives. And now, so can you!
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Marketing Today's Academic Library
A Bold New Approach to Communicating with Students
Brian Mathews
American Library Association, 2009
Powerful Public Relations
American Library Association
American Library Association, 2002
Proving Your Library's Value
Persuasive, Organized, and Memorable Messaging
Alan Fishel
American Library Association, 2020
Public Relations and Marketing for Archives
A How-To-Do-It Manual
Russell D. James
American Library Association, 2011
Public Relations and the Press
The Troubled Embrace
Karla Gower
Northwestern University Press, 2007
We are living in what one author describes as “highly promotional times.” Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between the practitioners of public relations and journalism has resulted in a troubling shift in power. Public Relations and the Press examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
A democracy works when individuals have access to reliable information upon which to base decisions—information that in our day comes from the mass media. But what if journalists do not have the wherewithal to question their sources and evaluate the information they provide? This, Karla K. Gower explains, is precisely what happens when economic and competitive pressures shift power from the journalist to the source—and the source, not the journalist, controls the flow of information to the public. Gowers describes a situation in which people, “informed” by practitioners of public relations, do not have sufficient information to make valid decisions. At stake is the core credibility of the press itself, and therefore the essential claim of journalism to a privileged role in a democratic social order.
A democracy works when individuals have access to reliable information upon which to base decisions—information that in our day comes from the mass media. But what if journalists do not have the wherewithal to question their sources and evaluate the information they provide? This, Karla K. Gower explains, is precisely what happens when economic and competitive pressures shift power from the journalist to the source—and the source, not the journalist, controls the flow of information to the public. Gowers describes a situation in which people, “informed” by practitioners of public relations, do not have sufficient information to make valid decisions. At stake is the core credibility of the press itself, and therefore the essential claim of journalism to a privileged role in a democratic social order.
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Shakespeare, Einstein, and the Bottom Line
The Marketing of Higher Education
David L. Kirp
Harvard University Press, 2003
How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry University. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic super-stars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.
Far from doctrinaire, Kirp believes there's a place for the market--but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative?
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Start a Revolution
Stop Acting Like a Library
Ben Bizzle
American Library Association, 2014
Sustainable Thinking
Ensuring Your Library's Future in an Uncertain World
Rebekkah Smith Aldrich
American Library Association, 2018
Thinker, Faker, Spinner, Spy
Corporate PR and the Assault on Democracy
Edited by David Miller and William Dinan
Pluto Press, 2007
Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet.
Bringing together leading activists and writers from the United States and beyond, this book unmasks the covert and undemocratic world of corporate spin.
Wherever big business is threatened or corporate advantage can be gained, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the wider public¹s expense.
The authors challenge the notion that corporate PR is only about celebrity gossip. They show how it extends much further, and how the techniques of the PR industry are now in use across a wide range of political fields, driven by corporate interests.
The authors reveal the secrets of the PR trade, including deception, the use of fake Œinstitutes¹ and think tanks, behind the scenes influence-peddling, spying and dirty tricks. Most importantly, they show the devastating impact spin has had--as the public is denied access to the truth, the results are rising inequality and environmental catastrophe.
The book covers the misdeeds of some of the best-known companies including BP, Coca Cola, British Aerospace, Exxon and Monsanto. It also reveals startling new information about the covert funding of apparently independent thinks tanks and institutes in the US, EU and around the globe.
Thinker, Faker, Spinner, Spy also offers a guide to resisting deceptive PR. The authors describe concrete campaigns involving the internet and new communication technology to organise, raise awareness and campaign to roll back corporate power and the influence of PR.
This volume is edited by William Dinan and David Miller (University of Strathclyde and Spinwatch). Contributors include: Laura Miller (PR Watch), Gerry Sussman (Portland State University), Kert Davies (Greenpeace US), Leslie Sklair (LSE, UK), Bob Burton (PR Watch, Australia), Judith Richter (author and activist), Olivier Hoedeman (Corporate Europe Observatory, Netherlands), Andy Rowell (Spinwatch, UK), Eveline Lubbers (Spinwatch, Netherlands), James Marriott and Greg Muttitt (Platform, UK), Aeron Davis (City University, UK), and Granville Williams (Campaign for Press and Broadcasting Freedom and Huddersfield University, UK).
Published by Pluto Press in association with Spinwatch (www.spinwatch.org) .
William Dinan is Lecturer in Sociology in the Department of Geography and Sociology at Strathclyde University, specializing in corporate PR and lobbying.
David Miller is Professor of Sociology in the Department of Geography and Sociology at the University of Strathclyde. He has previously edited Arguments Against G8 and Tell Me Lies: Propaganda and Media Distortion in the Attack on Iraq for Pluto Press.
Bringing together leading activists and writers from the United States and beyond, this book unmasks the covert and undemocratic world of corporate spin.
Wherever big business is threatened or corporate advantage can be gained, spin doctors, lobbyists, think tanks and front groups are on hand to push the corporate interest, often at the wider public¹s expense.
The authors challenge the notion that corporate PR is only about celebrity gossip. They show how it extends much further, and how the techniques of the PR industry are now in use across a wide range of political fields, driven by corporate interests.
The authors reveal the secrets of the PR trade, including deception, the use of fake Œinstitutes¹ and think tanks, behind the scenes influence-peddling, spying and dirty tricks. Most importantly, they show the devastating impact spin has had--as the public is denied access to the truth, the results are rising inequality and environmental catastrophe.
The book covers the misdeeds of some of the best-known companies including BP, Coca Cola, British Aerospace, Exxon and Monsanto. It also reveals startling new information about the covert funding of apparently independent thinks tanks and institutes in the US, EU and around the globe.
Thinker, Faker, Spinner, Spy also offers a guide to resisting deceptive PR. The authors describe concrete campaigns involving the internet and new communication technology to organise, raise awareness and campaign to roll back corporate power and the influence of PR.
This volume is edited by William Dinan and David Miller (University of Strathclyde and Spinwatch). Contributors include: Laura Miller (PR Watch), Gerry Sussman (Portland State University), Kert Davies (Greenpeace US), Leslie Sklair (LSE, UK), Bob Burton (PR Watch, Australia), Judith Richter (author and activist), Olivier Hoedeman (Corporate Europe Observatory, Netherlands), Andy Rowell (Spinwatch, UK), Eveline Lubbers (Spinwatch, Netherlands), James Marriott and Greg Muttitt (Platform, UK), Aeron Davis (City University, UK), and Granville Williams (Campaign for Press and Broadcasting Freedom and Huddersfield University, UK).
Published by Pluto Press in association with Spinwatch (www.spinwatch.org) .
William Dinan is Lecturer in Sociology in the Department of Geography and Sociology at Strathclyde University, specializing in corporate PR and lobbying.
David Miller is Professor of Sociology in the Department of Geography and Sociology at the University of Strathclyde. He has previously edited Arguments Against G8 and Tell Me Lies: Propaganda and Media Distortion in the Attack on Iraq for Pluto Press.
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Visible Librarian
Judith A. Siess
American Library Association, 2003
Waves of Opposition
Labor and the Struggle for Democratic Radio
Elizabeth Fones-Wolf
University of Illinois Press, 2006
Radio sparked the massive upsurge of organized labor during the Great Depression. The powerful new medium became an important weapon in the ideological war between labor and business. Corporations used radio to sing the praises of individualism and consumerism, while unions emphasized equal rights, industrial democracy, and social justice.
Elizabeth Fones-Wolf analyzes the battle to utilize, and control, the airwaves in radio's early era. Working chronologically, she explores the advent of local labor radio stations such as WCFL and WEVD, labor's campaigns against corporate censorship, and union experiments with early FM broadcasting. Using union archives and broadcast industry records, Fones-Wolf demonstrates radio's key role in organized labor's efforts to fight business's domination of political discourse throughout the 1930s, 1940s, and 1950s. She concludes with a look at how labor's virtual disappearance from today's media helps explain why unions have become so marginalized, and offers important historical lessons for revitalizing organized labor.
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