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397 books about How and 15 start with M
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The Magnificent Flora Graeca: How the Mediterranean Came to the English Garden
Stephen Harris
Bodleian Library Publishing, 2007

The publishing of the Flora Graeca was a landmark event in 1830. Only 25 copies were published, due to the book’s size of 10 double folio volumes and its numerous illustrations, and it cost over £620, a colossal sum at the time. The Flora Graeca brought together beautiful renderings of the fruits of the travels of British scientist John Sibthorp, who made multiple trips to the eastern Mediterranean in the early nineteenth century to collect a rich array of exotic floral specimens. Now The Magnificent Flora Graeca chronicles Sibthorp’s immense undertaking, including brilliant selections from his groundbreaking volume.

          The story of the expeditions of Sibthorp and his renowned illustrator Ferdinand Bauer is a tale replete with larger-than-life characters and adventures on land and sea. Harris profiles the lives of Sibthorp, Bauer, and other leading characters, and explores the Flora Graeca’s rich cultural and scientific legacy. Sibthorp’s pioneering adventures unearthed floral specimens previously unknown to science, as he collected the originals of such popular garden flowers as the Crocus flavus ssp. flavus, the parent of the Golden Yellow; and Cyprus’s Cyclamen persicum, the parent of the widely grown garden cyclamens species.

          This new volume, drawn from photographs of Sibthorp’s remarkably well-preserved specimens and luminous reproductions of the original watercolors and engravings by Bauer, features more images from the Flora Graeca than have ever been published since its first printing.

          A fascinating treasure of floral wonders, The Magnificent Flora Graeca is an essential addition to the bookshelf for the plant lover or anyone curious about the natural history behind their beloved garden retreats.

Expand Description

Make Your Job a Calling: How the Psychology of Vocation Can Change Your Life at Work
Bryan J. Dik
Templeton Press, 2013
Library of Congress HF5549.5.J63D55 2012 | Dewey Decimal 650.1019

Do you ever feel sick of your job? Do you ever envy those people who seem to positively love what they do? While those people head off to work with a sense of joy and purpose, for the rest of us trudging back to the office on Monday morning or to the factory for the graveyard shift or to the job site on a hundred-degree day can be an exercise in soul crushing desperation. “If only we could change jobs,” we tell ourselves, “that would make it better.” But we don’t have the right education . . . or we don’t have enough experience . . . or the economy isn’t right . . . or we can’t afford the risk right now. So we keep going back to the same old unsatisfying jobs.
The wonderful truth, though, is that almost any kind of occupation can offer any one of us a sense of calling. Regardless of where we are in our careers, we can all find joy and meaning in the work we do, from the construction zone flagger who keeps his crew safe to the corporate executive who believes that her company’s products will change the world. In Make Your Job a Calling authors Bryan J. Dik and Ryan D. Duffy explore this powerful idea and help the reader navigate the many challenges—both internal and external—that may arise along the pathway to a sense of calling at work.
Over the course of four sections, the authors define the idea of calling, review cutting-edge research on the subject, provide practical guidelines for discerning a calling at all stages of work and life, and explore what calling will look like as workplace norms continue to evolve. They also take pains to present a realistic view of the subject by unpacking the perils and challenges of pursuing one’s higher purpose, especially in an uncertain economy.
The lessons presented will resound with anyone in any line of work and will show how the power of calling can beneficially shape individuals, organizations, and society as a whole.
Expand Description

Making Plans: How to Engage with Landscape, Design, and the Urban Environment
By Frederick R. Steiner
University of Texas Press, 2018
Library of Congress HT166.S684 2018 | Dewey Decimal 307.1216

“Community and regional planning involve thinking ahead and formally envisioning the future for ourselves and others,” according to Frederick R. Steiner. “Improved plans can lead to healthier, safer, and more beautiful places to live for us and other species. We can also plan for places that are more just and more profitable. Plans can help us not only to sustain what we value but also to transcend sustainability by creating truly regenerative communities, that is, places with the capacity to restore, renew, and revitalize their own sources of energy and materials.”

In Making Plans, Steiner offers a primer on the planning process through a lively, firsthand account of developing plans for the city of Austin and the University of Texas campus. As dean of the UT School of Architecture, Steiner served on planning committees that addressed the future growth of the city and the university, growth that inevitably overlapped because of UT’s central location in Austin. As he walks readers through the planning processes, Steiner illustrates how large-scale planning requires setting goals and objectives, reading landscapes, determining best uses, designing options, selecting courses for moving forward, taking actions, and adjusting to changes. He also demonstrates that planning is an inherently political, sometimes messy, act, requiring the intelligence and ownership of the affected communities. Both wise and frank, Making Plans is an important philosophical and practical statement on planning by a leader in the field.

Expand Description

Making Space: How the Brain Knows Where Things Are
Jennifer M. Groh
Harvard University Press, 2014
Library of Congress QP491.G76 2014 | Dewey Decimal 612.823342

Knowing where things are seems effortless. Yet our brains devote tremendous computational power to figuring out the simplest details about spatial relationships. Going to the grocery store or finding our cell phone requires sleuthing and coordination across different sensory and motor domains. Making Space traces this mental detective work to explain how the brain creates our sense of location. But it goes further, to make the case that spatial processing permeates all our cognitive abilities, and that the brain’s systems for thinking about space may be the systems of thought itself.

Our senses measure energy in the form of light, sound, and pressure on the skin, and our brains evaluate these measurements to make inferences about objects and boundaries. Jennifer Groh describes how eyes detect electromagnetic radiation, how the brain can locate sounds by measuring differences of less than one one-thousandth of a second in how long they take to reach each ear, and how the ear’s balance organs help us monitor body posture and movement. The brain synthesizes all this neural information so that we can navigate three-dimensional space.

But the brain’s work doesn’t end there. Spatial representations do double duty in aiding memory and reasoning. This is why it is harder to remember how to get somewhere if someone else is driving, and why, if we set out to do something and forget what it was, returning to the place we started can jog our memory. In making space the brain uses powers we did not know we have.

Expand Description

Making Transit Fun!: How to Entice Motorists from Their Cars (and onto their feet, a bike, or bus)
Darrin Nordahl
Island Press, 2012

Why do people in Stockholm prefer to take the stairs over the escalator?  Why do Londoners enjoy hanging out at bus stops? How do carmakers convince us to buy gas-guzzling, environmentally damaging, and wallet-draining machines? It's called the fun theory. What Darrin Nordahl illustrates in this delightful book is that transit can be just as inviting, exciting, and even seductive as the automobile, if designed with the passenger experience in mind.
 
In Making Transit Fun!, Nordahl shows that with the help of architects, urban designers, graphic artists, industrial engineers, marketing experts-and even fashion designers-we can lure people out of their automobiles and toward healthier, more sustainable methods of transportation.
 
This accessible E-ssential focuses on the possibilities for making public transit, cycling, and walking more appealing to the motorist. In each section, Nordahl demonstrates how the transit stigma can be overcome with innovative design. From the aesthetics of buses to segregated bike lanes and pedestrian-priority streets, Nordahl showcases examples from around the world that excite the heart and bring an easy smile.
Expand Description

The Managed Care Blues and How to Cure Them
Walter A. Zelman and Robert A. Berenson
Georgetown University Press, 1998
Library of Congress RA413.5.U5Z44 1998 | Dewey Decimal 362.1042580973

Shattering the myths about what’s wrong with managed health care, this penetrating introduction to managed care explains its origins and identifies its real achievements and shortcomings.

Walter A. Zelman and Robert A. Berenson argue that many criticisms of managed care tend to idealize the costly and fragmented insurance system it supplanted, without pinpointing the true inadequacies of today’s managed care. In addition to providing reasoned answers to the most alarmist critiques of managed care, the authors maintain that it has not fulfilled its potential to improve the overall quality of care.

The authors propose thirteen concrete recommendations for raising quality in managed care programs, ranging from enacting additional legal protections and increased disclosure to putting the purchasing power in the hands of those who care most about quality — individuals, rather than employers.

With practical solutions for making managed care better, The Managed Care Blues and How to Cure Them is a bold call for greater consumer protection, knowledge, and power in the health care arena.

Expand Description

Marketing for Scientists: How to Shine in Tough Times
Marc J. Kuchner
Island Press, 2011
Library of Congress Q147.K83 2012 | Dewey Decimal 502.3

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge.

Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.

Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Expand Description

The Mechanical Horse: How the Bicycle Reshaped American Life
By Margaret Guroff
University of Texas Press, 2016
Library of Congress TL410.G78 2016 | Dewey Decimal 303.48320973

With cities across the country adding miles of bike lanes and building bike-share stations, bicycling is enjoying a new surge of popularity in America. It seems that every generation or two, Americans rediscover the freedom of movement, convenience, and relative affordability of the bicycle. The earliest two-wheeler, the draisine, arrived in Philadelphia in 1819 and astonished onlookers with the possibility of propelling themselves “like lightning.” Two centuries later, the bicycle is still the fastest way to cover ground on gridlocked city streets.

Filled with lively stories, The Mechanical Horse reveals how the bicycle transformed American life. As bicycling caught on in the nineteenth century, many of the country’s rough, rutted roads were paved for the first time, laying a foundation for the interstate highway system. Cyclists were among the first to see the possibilities of self-directed, long-distance travel, and some of them (including a fellow named Henry Ford) went on to develop the automobile. Women shed their cumbersome Victorian dresses—as well as their restricted gender roles—so they could ride. And doctors recognized that aerobic exercise actually benefits the body, which helped to modernize medicine. Margaret Guroff demonstrates that the bicycle’s story is really the story of a more mobile America—one in which physical mobility has opened wider horizons of thought and new opportunities for people in all avenues of life.

Expand Description

Medal Winners: How the Vietnam War Launched Nobel Careers
By Raymond S. Greenberg
University of Texas Press, 2020
Library of Congress R153.G75 2020 | Dewey Decimal 610.922

As the ground war in Vietnam escalated in the late 1960s, the US government leveraged the so-called doctor draft to secure adequate numbers of medical personnel in the armed forces. Among newly minted physicians’ few alternatives to military service was the Clinical Associate Training Program at the National Institutes of Health. Though only a small percentage of applicants were accepted, the elite program launched an unprecedented number of remarkable scientific careers that would revolutionize medicine at the end of the twentieth century.

Medal Winners recounts this overlooked chapter and unforeseen byproduct of the Vietnam War through the lives of four former NIH clinical associates who would go on to become Nobel laureates. Raymond S. Greenberg traces their stories from their pre-NIH years and apprenticeships through their subsequent Nobel Prize–winning work, which transformed treatment of heart disease, cancer, and other diseases. Greenberg shows how the Vietnam draft unintentionally ushered in a golden era of research by bringing talented young physicians under the tutelage of leading scientists and offers a lesson in what it may take to replicate such a towering center of scientific innovation as the NIH in the 1960s and 1970s.

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Meeting China Halfway: How to Defuse the Emerging US-China Rivalry
Lyle J. Goldstein
Georgetown University Press, 2015
Library of Congress E183.8.C5G635 2015 | Dewey Decimal 327.7305

Though a US-China conflict is far from inevitable, major tensions are building in the Asia-Pacific region. These strains are the result of historical enmity, cultural divergence, and deep ideological estrangement, not to mention apprehensions fueled by geopolitical competition and the closely related “security dilemma.”

Despite worrying signs of intensifying rivalry, few observers have provided concrete paradigms to lead this troubled relationship away from disaster. This book is dramatically different in that Lyle J. Goldstein’s focus is on laying bare both US and Chinese perceptions of where their interests clash and proposing new paths to ease bilateral tensions through compromise. Each chapter contains a “cooperation spiral” —the opposite of an escalation spiral—to illustrate these policy proposals. Goldstein makes one hundred policy proposals over the course of this book to inaugurate a genuine debate regarding cooperative policy solutions to the most vexing problems in US-China relations.

Goldstein not only parses findings from American scholarship but also breaks new ground by analyzing hundreds of Chinese-language sources, including military publications, never before evaluated by Western experts. Meeting China Halfway, new in paperback, remains a refreshing and unique contribution to the study of the world’s most important bilateral relationship.

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The Mighty Wurlitzer: How the CIA Played America
Hugh Wilford
Harvard University Press, 2008

In 1967 the magazine Ramparts ran an exposé revealing that the Central Intelligence Agency had been secretly funding and managing a wide range of citizen front groups intended to counter communist influence around the world. In addition to embarrassing prominent individuals caught up, wittingly or unwittingly, in the secret superpower struggle for hearts and minds, the revelations of 1967 were one of the worst operational disasters in the history of American intelligence and presaged a series of public scandals from which the CIA's reputation has arguably never recovered.

CIA official Frank Wisner called the operation his "mighty Wurlitzer," on which he could play any propaganda tune. In this illuminating book, Hugh Wilford provides the first comprehensive account of the clandestine relationship between the CIA and its front organizations. Using an unprecedented wealth of sources, he traces the rise and fall of America's Cold War front network from its origins in the 1940s to its Third World expansion during the 1950s and ultimate collapse in the 1960s.

Covering the intelligence officers who masterminded the CIA's fronts as well as the involved citizen groups--émigrés, labor, intellectuals, artists, students, women, Catholics, African Americans, and journalists--Wilford provides a surprising analysis of Cold War society that contains valuable lessons for our own age of global conflict.

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Migrants for Export: How the Philippine State Brokers Labor to the World
Robyn Magalit Rodriguez
University of Minnesota Press, 2010
Library of Congress HD6305.F55R63 2010 | Dewey Decimal 331.62599

Migrant workers from the Philippines are ubiquitous to global capitalism, with nearly 10 percent of the population employed in almost two hundred countries. In a visit to the United States in 2003, Philippine president Gloria Macapagal Arroyo even referred to herself as not only the head of state but also “the CEO of a global Philippine enterprise of eight million Filipinos who live and work abroad.”
 
Robyn Magalit Rodriguez investigates how and why the Philippine government transformed itself into what she calls a labor brokerage state, which actively prepares, mobilizes, and regulates its citizens for migrant work abroad. Filipino men and women fill a range of jobs around the globe, including domestic work, construction, and engineering, and they have even worked in the Middle East to support U.S. military operations. At the same time, the state redefines nationalism to normalize its citizens to migration while fostering their ties to the Philippines. Those who leave the country to work and send their wages to their families at home are treated as new national heroes.
 
Drawing on ethnographic research of the Philippine government’s migration bureaucracy, interviews, and archival work, Rodriguez presents a new analysis of neoliberal globalization and its consequences for nation-state formation.
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Millennial Momentum: How a New Generation Is Remaking America
Winograd, Morley
Rutgers University Press, 2011
Library of Congress JK1764.W636 2011 | Dewey Decimal 323.0420973

About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.

Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.

Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.

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More Fire: How to Run the Kenyan Way
Toby Tanser
Westholme Publishing, 2008
Library of Congress GV1061.23.K4T36 2008 | Dewey Decimal 796.42096762

An Essential Book for Runners of All Abilities
All of the Author’s Proceeds Go to Shoes4Africa to Support the Construction of Children’s Hospitals in Kenya

Kenya has produced the greatest concentration of world-class runners, and fellow athletes have long been intrigued by their remarkable success. Toby Tanser has devoted much of his professional career living and training among Kenyan runners in order to better understand the unique status of East African athletes. In More Fire: How to Run the Kenyan Way, the author builds upon the success of his acclaimed Train Hard, Win Easy, the first book to provide insights into the Kenyan "magic" that so many runners and coaches had sought. Instead of special foods or secret techniques, Tanser found that Kenyan runners simply trained incredibly hard, much harder than anyone had realized. By adapting their training regime—which includes three workouts a day—and following their example, runners, whether novices or champions, are able to improve both their performance and enjoyment in running. For those training for a marathon or any other distance race, this book is both practical and inspirational.

Divided into four parts, the book begins with a description of running in Kenya, the landscape, the physical conditions, and the people; the second part concentrates on details of Kenyan training camps, training methods, and their typical training diet; the third profiles individual runners and coaches from the past and present, with each explaining their approach to running so that readers can gain further insight into their methods. The book ends with a discussion on how the reader can adapt Kenyan training practices for their own running requirements. More Fire: How to Run the Kenyan Way is essential reading for runners of all levels and experience.

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Murder Unpunished: How the Aryan Brotherhood Murdered Waymond Small and Got Away with It
Thornton W. Price
University of Arizona Press, 2005
Library of Congress HV9475.A62S753 2005 | Dewey Decimal 365.641

In November of 1977, Terry Lee Farmer, a white inmate at Arizona State Prison in Florence, walked up to black prisoner Waymond Small in front of sixty witnesses and stabbed him in the heart with a shank. Small had agreed to testify before the state legislature about gang violence inside Arizona State Prison and was murdered the day before his scheduled appearance. This murder proved the catalyst for an all-out war between the State of Arizona and the Aryan Brotherhood. Through five trials, Farmer claimed self-defense and the jurors acquitted all ten of his co-conspirators.

Thornton Price, one of the defense attorneys, now tells how Farmer and Small became cannon fodder in this war to reclaim Arizona’s prisons from rival gangs. These gangs—the Aryan Brotherhood, the Mau Maus, and the Mexican Mafia—were suspected of committing more than a dozen murders over the previous two years, motivating politicians to crack down after the violence could no longer be ignored or contained. To reconstruct the case, Price reviewed 16,000 pages of court records and conducted interviews with key participants to piece together an insider’s account of the crime and the politics behind its investigation. Prison murders should be easy to solve, but investigators quickly learned that the convicts’ code of silence makes these cases often impossible to win in court.

Price focuses on the special problems posed by prison crime by getting inside the skins of men like murderer Terry "Crazy" Farmer and William "Red Dog" Howard, one of the Florence Eleven and a founder of the Aryan Brotherhood. He also presents the perspectives of state investigators and reveals how they calculated to pit black witnesses against white killers until one black would break the code of silence and provoke feuding within the Brotherhood.

Murder Unpunished tells how society’s most outrageous criminals ran the prison through gang violence as outside the walls Arizona struggled to outgrow its Wild West past. Like few other books, it reveals how prisons incubate predatory criminals and gangs, and it exposes the unique difficulties of prosecuting prison crimes. It is a gripping account that cuts to the heart of our penal system and a cautionary tale for citizens who prefer to keep prisons out of sight, out of mind.

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397 books about How and 15 397 books about How
 15
 start with M  start with M
The Magnificent Flora Graeca
How the Mediterranean Came to the English Garden
Stephen Harris
Bodleian Library Publishing, 2007

The publishing of the Flora Graeca was a landmark event in 1830. Only 25 copies were published, due to the book’s size of 10 double folio volumes and its numerous illustrations, and it cost over £620, a colossal sum at the time. The Flora Graeca brought together beautiful renderings of the fruits of the travels of British scientist John Sibthorp, who made multiple trips to the eastern Mediterranean in the early nineteenth century to collect a rich array of exotic floral specimens. Now The Magnificent Flora Graeca chronicles Sibthorp’s immense undertaking, including brilliant selections from his groundbreaking volume.

          The story of the expeditions of Sibthorp and his renowned illustrator Ferdinand Bauer is a tale replete with larger-than-life characters and adventures on land and sea. Harris profiles the lives of Sibthorp, Bauer, and other leading characters, and explores the Flora Graeca’s rich cultural and scientific legacy. Sibthorp’s pioneering adventures unearthed floral specimens previously unknown to science, as he collected the originals of such popular garden flowers as the Crocus flavus ssp. flavus, the parent of the Golden Yellow; and Cyprus’s Cyclamen persicum, the parent of the widely grown garden cyclamens species.

          This new volume, drawn from photographs of Sibthorp’s remarkably well-preserved specimens and luminous reproductions of the original watercolors and engravings by Bauer, features more images from the Flora Graeca than have ever been published since its first printing.

          A fascinating treasure of floral wonders, The Magnificent Flora Graeca is an essential addition to the bookshelf for the plant lover or anyone curious about the natural history behind their beloved garden retreats.

[more]

Make Your Job a Calling
How the Psychology of Vocation Can Change Your Life at Work
Bryan J. Dik
Templeton Press, 2013
Do you ever feel sick of your job? Do you ever envy those people who seem to positively love what they do? While those people head off to work with a sense of joy and purpose, for the rest of us trudging back to the office on Monday morning or to the factory for the graveyard shift or to the job site on a hundred-degree day can be an exercise in soul crushing desperation. “If only we could change jobs,” we tell ourselves, “that would make it better.” But we don’t have the right education . . . or we don’t have enough experience . . . or the economy isn’t right . . . or we can’t afford the risk right now. So we keep going back to the same old unsatisfying jobs.
The wonderful truth, though, is that almost any kind of occupation can offer any one of us a sense of calling. Regardless of where we are in our careers, we can all find joy and meaning in the work we do, from the construction zone flagger who keeps his crew safe to the corporate executive who believes that her company’s products will change the world. In Make Your Job a Calling authors Bryan J. Dik and Ryan D. Duffy explore this powerful idea and help the reader navigate the many challenges—both internal and external—that may arise along the pathway to a sense of calling at work.
Over the course of four sections, the authors define the idea of calling, review cutting-edge research on the subject, provide practical guidelines for discerning a calling at all stages of work and life, and explore what calling will look like as workplace norms continue to evolve. They also take pains to present a realistic view of the subject by unpacking the perils and challenges of pursuing one’s higher purpose, especially in an uncertain economy.
The lessons presented will resound with anyone in any line of work and will show how the power of calling can beneficially shape individuals, organizations, and society as a whole.
[more]

Making Plans
How to Engage with Landscape, Design, and the Urban Environment
By Frederick R. Steiner
University of Texas Press, 2018

“Community and regional planning involve thinking ahead and formally envisioning the future for ourselves and others,” according to Frederick R. Steiner. “Improved plans can lead to healthier, safer, and more beautiful places to live for us and other species. We can also plan for places that are more just and more profitable. Plans can help us not only to sustain what we value but also to transcend sustainability by creating truly regenerative communities, that is, places with the capacity to restore, renew, and revitalize their own sources of energy and materials.”

In Making Plans, Steiner offers a primer on the planning process through a lively, firsthand account of developing plans for the city of Austin and the University of Texas campus. As dean of the UT School of Architecture, Steiner served on planning committees that addressed the future growth of the city and the university, growth that inevitably overlapped because of UT’s central location in Austin. As he walks readers through the planning processes, Steiner illustrates how large-scale planning requires setting goals and objectives, reading landscapes, determining best uses, designing options, selecting courses for moving forward, taking actions, and adjusting to changes. He also demonstrates that planning is an inherently political, sometimes messy, act, requiring the intelligence and ownership of the affected communities. Both wise and frank, Making Plans is an important philosophical and practical statement on planning by a leader in the field.

[more]

Making Space
How the Brain Knows Where Things Are
Jennifer M. Groh
Harvard University Press, 2014

Knowing where things are seems effortless. Yet our brains devote tremendous computational power to figuring out the simplest details about spatial relationships. Going to the grocery store or finding our cell phone requires sleuthing and coordination across different sensory and motor domains. Making Space traces this mental detective work to explain how the brain creates our sense of location. But it goes further, to make the case that spatial processing permeates all our cognitive abilities, and that the brain’s systems for thinking about space may be the systems of thought itself.

Our senses measure energy in the form of light, sound, and pressure on the skin, and our brains evaluate these measurements to make inferences about objects and boundaries. Jennifer Groh describes how eyes detect electromagnetic radiation, how the brain can locate sounds by measuring differences of less than one one-thousandth of a second in how long they take to reach each ear, and how the ear’s balance organs help us monitor body posture and movement. The brain synthesizes all this neural information so that we can navigate three-dimensional space.

But the brain’s work doesn’t end there. Spatial representations do double duty in aiding memory and reasoning. This is why it is harder to remember how to get somewhere if someone else is driving, and why, if we set out to do something and forget what it was, returning to the place we started can jog our memory. In making space the brain uses powers we did not know we have.

[more]

Making Transit Fun!
How to Entice Motorists from Their Cars (and onto their feet, a bike, or bus)
Darrin Nordahl
Island Press, 2012
Why do people in Stockholm prefer to take the stairs over the escalator?  Why do Londoners enjoy hanging out at bus stops? How do carmakers convince us to buy gas-guzzling, environmentally damaging, and wallet-draining machines? It's called the fun theory. What Darrin Nordahl illustrates in this delightful book is that transit can be just as inviting, exciting, and even seductive as the automobile, if designed with the passenger experience in mind.
 
In Making Transit Fun!, Nordahl shows that with the help of architects, urban designers, graphic artists, industrial engineers, marketing experts-and even fashion designers-we can lure people out of their automobiles and toward healthier, more sustainable methods of transportation.
 
This accessible E-ssential focuses on the possibilities for making public transit, cycling, and walking more appealing to the motorist. In each section, Nordahl demonstrates how the transit stigma can be overcome with innovative design. From the aesthetics of buses to segregated bike lanes and pedestrian-priority streets, Nordahl showcases examples from around the world that excite the heart and bring an easy smile.
[more]

The Managed Care Blues and How to Cure Them
Walter A. Zelman and Robert A. Berenson
Georgetown University Press, 1998

Shattering the myths about what’s wrong with managed health care, this penetrating introduction to managed care explains its origins and identifies its real achievements and shortcomings.

Walter A. Zelman and Robert A. Berenson argue that many criticisms of managed care tend to idealize the costly and fragmented insurance system it supplanted, without pinpointing the true inadequacies of today’s managed care. In addition to providing reasoned answers to the most alarmist critiques of managed care, the authors maintain that it has not fulfilled its potential to improve the overall quality of care.

The authors propose thirteen concrete recommendations for raising quality in managed care programs, ranging from enacting additional legal protections and increased disclosure to putting the purchasing power in the hands of those who care most about quality — individuals, rather than employers.

With practical solutions for making managed care better, The Managed Care Blues and How to Cure Them is a bold call for greater consumer protection, knowledge, and power in the health care arena.

[more]

Marketing for Scientists
How to Shine in Tough Times
Marc J. Kuchner
Island Press, 2011
It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate.

As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge.

Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders.

Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
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The Mechanical Horse
How the Bicycle Reshaped American Life
By Margaret Guroff
University of Texas Press, 2016

With cities across the country adding miles of bike lanes and building bike-share stations, bicycling is enjoying a new surge of popularity in America. It seems that every generation or two, Americans rediscover the freedom of movement, convenience, and relative affordability of the bicycle. The earliest two-wheeler, the draisine, arrived in Philadelphia in 1819 and astonished onlookers with the possibility of propelling themselves “like lightning.” Two centuries later, the bicycle is still the fastest way to cover ground on gridlocked city streets.

Filled with lively stories, The Mechanical Horse reveals how the bicycle transformed American life. As bicycling caught on in the nineteenth century, many of the country’s rough, rutted roads were paved for the first time, laying a foundation for the interstate highway system. Cyclists were among the first to see the possibilities of self-directed, long-distance travel, and some of them (including a fellow named Henry Ford) went on to develop the automobile. Women shed their cumbersome Victorian dresses—as well as their restricted gender roles—so they could ride. And doctors recognized that aerobic exercise actually benefits the body, which helped to modernize medicine. Margaret Guroff demonstrates that the bicycle’s story is really the story of a more mobile America—one in which physical mobility has opened wider horizons of thought and new opportunities for people in all avenues of life.

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Medal Winners
How the Vietnam War Launched Nobel Careers
By Raymond S. Greenberg
University of Texas Press, 2020

As the ground war in Vietnam escalated in the late 1960s, the US government leveraged the so-called doctor draft to secure adequate numbers of medical personnel in the armed forces. Among newly minted physicians’ few alternatives to military service was the Clinical Associate Training Program at the National Institutes of Health. Though only a small percentage of applicants were accepted, the elite program launched an unprecedented number of remarkable scientific careers that would revolutionize medicine at the end of the twentieth century.

Medal Winners recounts this overlooked chapter and unforeseen byproduct of the Vietnam War through the lives of four former NIH clinical associates who would go on to become Nobel laureates. Raymond S. Greenberg traces their stories from their pre-NIH years and apprenticeships through their subsequent Nobel Prize–winning work, which transformed treatment of heart disease, cancer, and other diseases. Greenberg shows how the Vietnam draft unintentionally ushered in a golden era of research by bringing talented young physicians under the tutelage of leading scientists and offers a lesson in what it may take to replicate such a towering center of scientific innovation as the NIH in the 1960s and 1970s.

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Meeting China Halfway
How to Defuse the Emerging US-China Rivalry
Lyle J. Goldstein
Georgetown University Press, 2015

Though a US-China conflict is far from inevitable, major tensions are building in the Asia-Pacific region. These strains are the result of historical enmity, cultural divergence, and deep ideological estrangement, not to mention apprehensions fueled by geopolitical competition and the closely related “security dilemma.”

Despite worrying signs of intensifying rivalry, few observers have provided concrete paradigms to lead this troubled relationship away from disaster. This book is dramatically different in that Lyle J. Goldstein’s focus is on laying bare both US and Chinese perceptions of where their interests clash and proposing new paths to ease bilateral tensions through compromise. Each chapter contains a “cooperation spiral” —the opposite of an escalation spiral—to illustrate these policy proposals. Goldstein makes one hundred policy proposals over the course of this book to inaugurate a genuine debate regarding cooperative policy solutions to the most vexing problems in US-China relations.

Goldstein not only parses findings from American scholarship but also breaks new ground by analyzing hundreds of Chinese-language sources, including military publications, never before evaluated by Western experts. Meeting China Halfway, new in paperback, remains a refreshing and unique contribution to the study of the world’s most important bilateral relationship.

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The Mighty Wurlitzer
How the CIA Played America
Hugh Wilford
Harvard University Press, 2008

In 1967 the magazine Ramparts ran an exposé revealing that the Central Intelligence Agency had been secretly funding and managing a wide range of citizen front groups intended to counter communist influence around the world. In addition to embarrassing prominent individuals caught up, wittingly or unwittingly, in the secret superpower struggle for hearts and minds, the revelations of 1967 were one of the worst operational disasters in the history of American intelligence and presaged a series of public scandals from which the CIA's reputation has arguably never recovered.

CIA official Frank Wisner called the operation his "mighty Wurlitzer," on which he could play any propaganda tune. In this illuminating book, Hugh Wilford provides the first comprehensive account of the clandestine relationship between the CIA and its front organizations. Using an unprecedented wealth of sources, he traces the rise and fall of America's Cold War front network from its origins in the 1940s to its Third World expansion during the 1950s and ultimate collapse in the 1960s.

Covering the intelligence officers who masterminded the CIA's fronts as well as the involved citizen groups--émigrés, labor, intellectuals, artists, students, women, Catholics, African Americans, and journalists--Wilford provides a surprising analysis of Cold War society that contains valuable lessons for our own age of global conflict.

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Migrants for Export
How the Philippine State Brokers Labor to the World
Robyn Magalit Rodriguez
University of Minnesota Press, 2010
Migrant workers from the Philippines are ubiquitous to global capitalism, with nearly 10 percent of the population employed in almost two hundred countries. In a visit to the United States in 2003, Philippine president Gloria Macapagal Arroyo even referred to herself as not only the head of state but also “the CEO of a global Philippine enterprise of eight million Filipinos who live and work abroad.”
 
Robyn Magalit Rodriguez investigates how and why the Philippine government transformed itself into what she calls a labor brokerage state, which actively prepares, mobilizes, and regulates its citizens for migrant work abroad. Filipino men and women fill a range of jobs around the globe, including domestic work, construction, and engineering, and they have even worked in the Middle East to support U.S. military operations. At the same time, the state redefines nationalism to normalize its citizens to migration while fostering their ties to the Philippines. Those who leave the country to work and send their wages to their families at home are treated as new national heroes.
 
Drawing on ethnographic research of the Philippine government’s migration bureaucracy, interviews, and archival work, Rodriguez presents a new analysis of neoliberal globalization and its consequences for nation-state formation.
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Millennial Momentum
How a New Generation Is Remaking America
Winograd, Morley
Rutgers University Press, 2011

About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.

Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.

Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.

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More Fire
How to Run the Kenyan Way
Toby Tanser
Westholme Publishing, 2008

An Essential Book for Runners of All Abilities
All of the Author’s Proceeds Go to Shoes4Africa to Support the Construction of Children’s Hospitals in Kenya

Kenya has produced the greatest concentration of world-class runners, and fellow athletes have long been intrigued by their remarkable success. Toby Tanser has devoted much of his professional career living and training among Kenyan runners in order to better understand the unique status of East African athletes. In More Fire: How to Run the Kenyan Way, the author builds upon the success of his acclaimed Train Hard, Win Easy, the first book to provide insights into the Kenyan "magic" that so many runners and coaches had sought. Instead of special foods or secret techniques, Tanser found that Kenyan runners simply trained incredibly hard, much harder than anyone had realized. By adapting their training regime—which includes three workouts a day—and following their example, runners, whether novices or champions, are able to improve both their performance and enjoyment in running. For those training for a marathon or any other distance race, this book is both practical and inspirational.

Divided into four parts, the book begins with a description of running in Kenya, the landscape, the physical conditions, and the people; the second part concentrates on details of Kenyan training camps, training methods, and their typical training diet; the third profiles individual runners and coaches from the past and present, with each explaining their approach to running so that readers can gain further insight into their methods. The book ends with a discussion on how the reader can adapt Kenyan training practices for their own running requirements. More Fire: How to Run the Kenyan Way is essential reading for runners of all levels and experience.

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Murder Unpunished
How the Aryan Brotherhood Murdered Waymond Small and Got Away with It
Thornton W. Price
University of Arizona Press, 2005
In November of 1977, Terry Lee Farmer, a white inmate at Arizona State Prison in Florence, walked up to black prisoner Waymond Small in front of sixty witnesses and stabbed him in the heart with a shank. Small had agreed to testify before the state legislature about gang violence inside Arizona State Prison and was murdered the day before his scheduled appearance. This murder proved the catalyst for an all-out war between the State of Arizona and the Aryan Brotherhood. Through five trials, Farmer claimed self-defense and the jurors acquitted all ten of his co-conspirators.

Thornton Price, one of the defense attorneys, now tells how Farmer and Small became cannon fodder in this war to reclaim Arizona’s prisons from rival gangs. These gangs—the Aryan Brotherhood, the Mau Maus, and the Mexican Mafia—were suspected of committing more than a dozen murders over the previous two years, motivating politicians to crack down after the violence could no longer be ignored or contained. To reconstruct the case, Price reviewed 16,000 pages of court records and conducted interviews with key participants to piece together an insider’s account of the crime and the politics behind its investigation. Prison murders should be easy to solve, but investigators quickly learned that the convicts’ code of silence makes these cases often impossible to win in court.

Price focuses on the special problems posed by prison crime by getting inside the skins of men like murderer Terry "Crazy" Farmer and William "Red Dog" Howard, one of the Florence Eleven and a founder of the Aryan Brotherhood. He also presents the perspectives of state investigators and reveals how they calculated to pit black witnesses against white killers until one black would break the code of silence and provoke feuding within the Brotherhood.

Murder Unpunished tells how society’s most outrageous criminals ran the prison through gang violence as outside the walls Arizona struggled to outgrow its Wild West past. Like few other books, it reveals how prisons incubate predatory criminals and gangs, and it exposes the unique difficulties of prosecuting prison crimes. It is a gripping account that cuts to the heart of our penal system and a cautionary tale for citizens who prefer to keep prisons out of sight, out of mind.

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