Through her detailed interpretations of visual representations of la chica moderna, Hershfield demonstrates how the images embodied popular ideas and anxieties about sexuality, work, motherhood, and feminine beauty, as well as class and ethnicity. Her analysis takes into account the influence of mexicanidad, the vision of Mexican national identity promoted by successive postrevolutionary administrations, and the fashions that arrived in Mexico from abroad, particularly from Paris, New York, and Hollywood. She considers how ideals of the modern housewife were promoted to Mexican women through visual culture; how working women were represented in illustrated periodicals and in the Mexican cinema; and how images of traditional “types” of Mexican women, such as la china poblana (the rural woman), came to define a “domestic exotic” form of modern femininity. Scrutinizing photographs of Mexican women that accompanied articles in the Mexican press during the 1920s and 1930s, Hershfield reflects on the ways that the real and the imagined came together in the production of la chica moderna.

Dolores del Río first came to Hollywood from Mexico in 1925 and within a year had become an international star for her role in Raoul Walsh's 1926 film What Price Glory. She would go on to work with Hollywood’s top directors, including John Ford and King Vidor, and star opposite such leading men as Henry Fonda, Fred Astaire, Orson Welles (with whom she had a scandalous affair), and Elvis Presley. Voted by Photoplay magazine in 1933 as having "the most perfect feminine figure in Hollywood," del Río was billed as one of cinema’s most "exotic" and "aristocratic" beauties. This image-carefully crafted by her producers, her studio publicists, and by del Río herself-reveals many fascinating insights into Hollywood’s evolving attitudes toward race and femininity.

In The Invention of Dolores del Río, Joanne Hershfield explores the intersection of ethnicity, gender, and stardom in American popular culture through the lens of del Río’s successful and unusually lengthy career, which lasted until the 1960s. Hershfield offers close readings of del Río’s films—discussing in detail the roles she played, her costumes and makeup, the music and mise-en-scène, advertising, publicity, and reviews—that provide a nuanced understanding of how Hollywood constructed del Río as an exotic commodity and blunted the inherent challenge her sexual and ethnic image posed to both prevailing standards of white femininity and widespread injunctions against miscegenation. Throughout this astute and imaginative case study, Hershfield looks at del Río’s Hollywood films in relation to shifting ideologies about nationality, gender, and race between the 1920s and 1960s, offering an important contribution to the debate surrounding Hollywood’s ability to both reflect the nation’s racial and sexual obsessions and influence its perceptions about ethnic and gender identity.