This first balanced picture of circus
  king John Ringling North explored the remarkable career of the man who ran Ringling
  Bros. and Barnum & Baily for thirty years. David Lewis Hammarstrom details
  how North guided the circus through adversities ranging from depressions and
  wars to crippling labor strikes and rapidly changing trends in American entertainment.
  Hammarstrom interviewed a host of circus figures including North himself; his
  formers, directors, and department heads who were involved with the circus when
  North owned and operated it.
 

This carefully researched study of America's greatest showman, huckster, and impresario is both an inclusive analysis of the historical and cultural forces that were the conditions of P. T. Barnum's success, and, as befits its subject, a richly entertaining presentation of the outrageous man and his exploits.

For more than fifty years, Phineas T. Barnum embodied all that was grand and fraudulent in American mass culture. Over the course of a life that spanned the nineteenth century (1810-91), he inflicted himself upon a surprisingly willing public in a variety of guises, from newspaper editor (or libeler) to traveling showman (or charlatan) and distinguished public benefactor (or shameless hypocrite).
 
Barnum deliberately cultivated his ambiguous public image through a lifelong advertising campaign, shrewdly exploiting the cultural and technological capabilities of the new publishing industry. While running his numerous shows and exhibitions, Barnum managed to publish newspaper articles, exposés of fraud (not his own), self-help tracts, and a series of best-selling autobiographies, each promising to give "the true history of my many adventures."
 
Updated editions of The Life of P. T. Barnum appeared regularly, allowing Barnum to keep up with demand and prune the narrative of details that might offend posterity. The present volume is the first modern edition of Barnum's original and outrageous autobiography, published in 1855 and unavailable for more than a century. Brazen, confessional, and immensely entertaining, it immortalizes the showman who hoodwinked customers into paying to hear the reminiscences of a woman presented as George Washington's 161-year-old nurse, the impresario who brought Jenny Lind to America and toured Europe with General Tom Thumb, and the grand entrepreneur of the American Museum of New York. Above all, it ensures that Barnum would be properly remembered . . . exactly as he created himself.