Winner, 2022 Marie Hochmuth Nichols Award from the National Communication Association

At a moment in US politics when racially motivated nationalism, shifting relations with Latin America, and anxiety over national futures intertwine, understanding the long history of American preoccupation with magnitude and how it underpins national identity is vitally important. In American Magnitude, Christa J. Olson tracks the visual history of US appeals to grandeur, import, and consequence (megethos), focusing on images that use the wider Americas to establish US character. Her sources—including lithographs from the US-Mexican War, pre–Civil War paintings of the Andes, photo essays of Machu Picchu, and WWII-era films promoting hemispheric unity—span from 1845 to 1950 but resonate into the present. 

Olson demonstrates how those crafting the appeals that feed the US national imaginary—artists, scientists, journalists, diplomats, and others—have invited US audiences to view Latin America as a foil for the greatness of their own nation and encouraged white US publics in particular to see themselves as especially American among Americans. She reveals how each instance of visual rhetoric relies upon the eyes of others to instantiate its magnitude—and falters as some viewers look askance instead. The result is the possibility of a post-magnitude United States: neither great nor failed, but modest, partial, and imperfect.

Native to a high valley in the Andes of Ecuador, the Otavalos are an indigenous people whose handcrafted textiles and traditional music are now sold in countries around the globe. Known as weavers and merchants since pre-Inca times, Otavalos today live and work in over thirty countries on six continents, while hosting more than 145,000 tourists annually at their Saturday market.

In this ethnography of the globalization process, Lynn A. Meisch looks at how participation in the global economy has affected Otavalo identity and culture since the 1970s. Drawing on nearly thirty years of fieldwork, she covers many areas of Otavalo life, including the development of weaving and music as business enterprises, the increase in tourism to Otavalo, the diaspora of Otavalo merchants and musicians around the world, changing social relations at home, the growth of indigenous political power, and current debates within the Otavalo community over preserving cultural identity in the face of globalization and transnational migration. Refuting the belief that contact with the wider world inevitably destroys indigenous societies, Meisch demonstrates that Otavalos are preserving many features of their culture while adopting and adapting modern technologies and practices they find useful.

Gregorio Condori Mamani and Asunta Quispe Huamán were runakuna, a Quechua word that means "people" and refers to the millions of indigenous inhabitants neglected, reviled, and silenced by the dominant society in Peru and other Andean countries. For Gregorio and Asunta, however, that silence was broken when Peruvian anthropologists Ricardo Valderrama Fernández and Carmen Escalante Gutiérrez recorded their life stories. The resulting Spanish-Quechua narrative, published in the mid-1970s and since translated into many languages, has become a classic introduction to the lives and struggles of the "people" of the Andes.

Andean Lives is the first English translation of this important book. Working directly from the Quechua, Paul H. Gelles and Gabriela Martínez Escobar have produced an English version that will be easily accessible to general readers and students, while retaining the poetic intensity of the original Quechua. It brings to vivid life the words of Gregorio and Asunta, giving readers fascinating and sometimes troubling glimpses of life among Cuzco's urban poor, with reflections on rural village life, factory work, haciendas, indigenous religion, and marriage and family relationships.