Animal rights. Those two words conjure diverse but powerful images and reactions. Some nod in agreement, while others roll their eyes in contempt. Most people fall somewhat uncomfortably in the middle, between endorsement and rejection, as they struggle with the profound moral, philosophical, and legal questions provoked by the debate. Today, thousands of organizations lobby, agitate, and educate the public on issues concerning the rights and treatment of nonhumans.

For the Prevention of Cruelty is the first history of organized advocacy on behalf of animals in the United States to appear in nearly a half century. Diane Beers demonstrates how the cause has shaped and reshaped itself as it has evolved within the broader social context of the shift from an industrial to a postindustrial society.

Until now, the legacy of the movement in the United States has not been examined. Few Americans today perceive either the companionship or the consumption of animals in the same manner as did earlier generations. Moreover, powerful and lingering bonds connect the seemingly disparate American Society for the Prevention of Cruelty to Animals of the nineteenth century and the People for the Ethical Treatment of Animals of today. For the Prevention of Cruelty tells an intriguing and important story that reveals society’s often changing relationship with animals through the lens of those who struggled to shepherd the public toward a greater compassion.

Given their tendency to splinter over tactics and goals, social movements are rarely unified. Following the modern Western animal rights movement over thirty years, Corey Lee Wrennapplies the sociological theory of Bourdieu, Goffman, Weber, and contemporary social movement researchers to examine structural conditions in the animal rights movement, facilitating factionalism in today’s era of professionalized advocacy.

Modern social movements are dominated by bureaucratically oriented nonprofits, a special arrangement that creates tension between activists and movement elites who compete for success in a corporate political arena. Piecemeal Protest examines the impact of nonprofitization on factionalism and a movement’s ability to mobilize, resonate, and succeed. Wrenn’sexhaustive analysis of archival movement literature and exclusive interviews with movement leaders illustrate how entities with greater symbolic capital are positioned to monopolize claims-making, disempower competitors, and replicate hegemonic power, eroding democratic access to dialogue and decision-making essential for movement health.

Piecemeal Protest examines social movement behavior shaped by capitalist ideologies and state interests. As power concentrates to the disadvantage of marginalized factions in the modern social movement arena, Piecemeal Protest shines light on processes of factionalism and considers how, in the age of nonprofits, intra-movement inequality could stifle social progress.

Are "animal welfare" supporters indistinguishable from the animal exploiters they oppose? Do reformist measures reaffirm the underlying principles that make animal exploitation possible in the first place? In this provocative book, Gary L. Francione argues that the modern animal rights movement has become indistinguishable from a century-old concern with the welfare of animals that in no way prevents them from being exploited.

Francione maintains that advocating humane treatment of animals retains a sense of them as instrumental to human ends. When they are considered dispensable property, he says, they are left fundamentally without "rights." Until the seventies, Francione claims, this was the paradigm within which the Animal Rights Movement operated, as demonstrated by laws such as the Federal Humane Slaughter Act of 1958.

In this wide-ranging book, Francione takes the reader through the philosophical and intellectual debates surrounding animal welfare to make clear the difference between animal rights and animal welfare. Through case studies such as campaigns against animal shelters, animal laboratories, and the wearing of fur, Francione demonstrates the selectiveness and confusion inherent in reformist programs that target fur, for example, but leave wool and leather alone.

The solution to this dilemma, Francione argues, is not in a liberal position that espouses the humane treatment of animals, but in a more radical acceptance of the fundamental inalienability of animal rights.

Animal rights is one of the fastest growing social movements today. Women greatly outnumber men as activists, yet surprisingly, little has been written about the importance and impact of gender on the movement. Women and the Animal Rights Movement combats stereotypes of women activists as mere sentimentalists by exploring the political and moral character of their advocacy on behalf of animals.

Emily Gaarder analyzes the politics of gender in the movement, incorporating in-depth interviews with women and participant observation of animal rights organizations, conferences, and protests to describe struggles over divisions of labor and leadership. Controversies over PETA advertising campaigns that rely on women's sexuality to "sell" animal rights illustrate how female crusaders are asked to prioritize the cause of animals above all else. Gaarder underscores the importance of a paradigm shift in the animal liberation movement, one that seeks a more integrated vision of animal rights that connects universally to other issues--gender, race, economics, and the environment--highlighting that many women activists recognize and are motivated by the connection between the oppression of animals and other social injustices.