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The Mass Market for History Paintings in Seventeenth-Century Amsterdam: Production, Distribution, and Consumption
by Angela Jager
Amsterdam University Press, 2020
eISBN: 978-90-485-5398-3

Millions of paintings were produced in the Dutch Republic. The works that we currently know and see in museums constitute only the tip of the iceberg-the top-quality part. But what else was painted? This book explores the low-quality end of the seventeenth-century art market and outlines the significance of that production in the genre of history paintings, which in traditional art historical studies is usually linked to high prices, famous painters and elite buyers. Angela Jager analyses the producers, suppliers and consumers active in this segment to gain insight in this enormous market for cheap history paintings. What did the supply consist of in terms of quantity, quality, price and subject? Who produced all these works and which production methods did these painters employ? Who distributed these paintings, to whom, and which strategies were used to market them? Who bought these paintings, and why?

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