Advertising as Culture
edited by Chris Wharton
Intellect Books, 2012
Paper: 978-1-84150-614-2
Library of Congress Classification HF5821.A299 2013
Dewey Decimal Classification 306.3

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC
ABOUT THIS BOOK
Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.


See other books on: Advertising | Culture | Mass media and culture | Popular culture | Social aspects
See other titles from Intellect Books
Nearby on shelf for Commerce / Business / Advertising: