Boston National Historical Park is one of America's most popular heritage destinations, drawing in millions of visitors annually. Tourists flock there to see the site of the Boston Massacre, to relive Paul Revere's midnight ride, and to board Old Ironsides—all of these bound together by the iconic Freedom Trail, which traces the city's revolutionary saga.

Making sense of the Revolution, however, was never the primary aim for the planners who reimagined Boston's heritage landscape after the Second World War. Seth C. Bruggeman demonstrates that the Freedom Trail was always largely a tourist gimmick, devised to lure affluent white Americans into downtown revival schemes, its success hinging on a narrow vision of the city's history run through with old stories about heroic white men. When Congress pressured the National Park Service to create this historical park for the nation's bicentennial celebration in 1976, these ideas seeped into its organizational logic, precluding the possibility that history might prevail over gentrification and profit.

SETH C. BRUGGEMAN is associate professor of history at Temple University and author of Here, George Washington Was Born: Memory, Material Culture, and the Public History of a National Monument.