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Food for Dissent: Natural Foods and the Consumer Counterculture since the 1960s
University of Massachusetts Press, 2019 Cloth: 978-1-62534-421-2 | eISBN: 978-1-61376-670-5 | Paper: 978-1-62534-422-9 Library of Congress Classification GT2853.U5M387 2019 Dewey Decimal Classification 394.1209730904
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
ABOUT THIS BOOK
In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones—vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism. See other books on: Agriculture & Food | Agriculture & Food Policy | Food habits | Natural foods | Natural foods industry See other titles from University of Massachusetts Press |
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Nearby on shelf for Manners and customs (General) / Customs relative to private life:
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Food for Dissent: Natural Foods and the Consumer Counterculture since the 1960s
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
University of Massachusetts Press, 2019
Cloth: 978-1-62534-421-2
eISBN: 978-1-61376-670-5
Paper: 978-1-62534-422-9
Cloth: 978-1-62534-421-2
eISBN: 978-1-61376-670-5
Paper: 978-1-62534-422-9
In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America.
In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones—vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.
In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones—vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
