University of Iowa Press, 2017 Paper: 978-1-60938-482-1 | eISBN: 978-1-60938-483-8 Library of Congress Classification SB363.F88 2017 Dewey Decimal Classification 634.11
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK
Apples are so ordinary and so ubiquitous that we often take them for granted. Yet it is surprisingly challenging to grow and sell such a common fruit. In fact, producing diverse, tasty apples for the market requires almost as much ingenuity and interdependence as building and maintaining a vibrant democracy. Understanding the geographic, ecological, and economic forces shaping the choices of apple growers, apple pickers, and apple buyers illuminates what’s at stake in the way we organize our food system.
Good Apples is for anyone who wants to go beyond the kitchen and backyard into the orchards, packing sheds, and cold storage rooms; into the laboratories and experiment stations; and into the warehouses, stockrooms, and marketing meetings, to better understand how we as citizens and eaters can sustain the farms that provide food for our communities. Susan Futrell has spent years working in sustainable food distribution, including more than a decade with apple growers. She shows us why sustaining family orchards, like family farms, may be essential to the soul of our nation.
AUTHOR BIOGRAPHY
Susan Futrell has worked in marketing and food distribution for over thirty-five years. She currently works for the nonprofit Red Tomato. Susan lives in Iowa City, Iowa.
REVIEWS
“Susan Futrell weaves apple history, labor, production, and marketing issues around the frustrations, never-ending work, and unpredictable climate that apple growers cope with, sustained often only by passion and hope. Susan’s keen observations of one of the world’s great food commodities are reality checks for the industry and will enlighten both professionals and aspiring apple growers.”
— Tom Burford, author, Apples of North America
“With authority and grace, Good Apples cuts all the way to the core of our present-day agricultural system, probing not only the challenges of producers but the responsibilities of consumers toward our favorite fruit. A great read and stunning debut for Susan Futrell.”
— Mary Swander, author, Farmscape: The Changing Rural Environment
“Join Susan Futrell’s journey from New England to Iowa to Washington to meet the growers working to produce perfect apples with exactly the crunch and flavor people want. This is a story of the uncertainties of a changing climate, a dance of managing pests and weather and second-guessing a global, unforgiving apple market to make a living and hold onto the land. Susan Futrell issues a gentle call to action to embrace the dazzling complexity of farming with all of our compassion and intelligence.”
— Glenda Yoder, Farm Aid
TABLE OF CONTENTS
Contents
Acknowledgments
Introduction: Soul of an Orchard
One: At the Intersection of Apples and Local
Two: Immigrant Apples
Three: The People Who Grow the Apples We Eat
Four: Making Apples
Five: Grafting Remnants
Six: Give the People What They Want
Seven: Keeping the Farm
Eight: The Enterprise of Apples for Sale
Nine: Working Apples
Ten: Pests and Public Science
Eleven: Marketing the Ideal
Twelve: A Democracy of Apples
Notes
Selected Bibliography
Index
REQUEST ACCESSIBLE FILE
If you are a student who cannot use this book in printed form, BiblioVault may be able to supply you
with an electronic file for alternative access.
Please have the accessibility coordinator at your school fill out this form.
University of Iowa Press, 2017 Paper: 978-1-60938-482-1 eISBN: 978-1-60938-483-8
Apples are so ordinary and so ubiquitous that we often take them for granted. Yet it is surprisingly challenging to grow and sell such a common fruit. In fact, producing diverse, tasty apples for the market requires almost as much ingenuity and interdependence as building and maintaining a vibrant democracy. Understanding the geographic, ecological, and economic forces shaping the choices of apple growers, apple pickers, and apple buyers illuminates what’s at stake in the way we organize our food system.
Good Apples is for anyone who wants to go beyond the kitchen and backyard into the orchards, packing sheds, and cold storage rooms; into the laboratories and experiment stations; and into the warehouses, stockrooms, and marketing meetings, to better understand how we as citizens and eaters can sustain the farms that provide food for our communities. Susan Futrell has spent years working in sustainable food distribution, including more than a decade with apple growers. She shows us why sustaining family orchards, like family farms, may be essential to the soul of our nation.
AUTHOR BIOGRAPHY
Susan Futrell has worked in marketing and food distribution for over thirty-five years. She currently works for the nonprofit Red Tomato. Susan lives in Iowa City, Iowa.
REVIEWS
“Susan Futrell weaves apple history, labor, production, and marketing issues around the frustrations, never-ending work, and unpredictable climate that apple growers cope with, sustained often only by passion and hope. Susan’s keen observations of one of the world’s great food commodities are reality checks for the industry and will enlighten both professionals and aspiring apple growers.”
— Tom Burford, author, Apples of North America
“With authority and grace, Good Apples cuts all the way to the core of our present-day agricultural system, probing not only the challenges of producers but the responsibilities of consumers toward our favorite fruit. A great read and stunning debut for Susan Futrell.”
— Mary Swander, author, Farmscape: The Changing Rural Environment
“Join Susan Futrell’s journey from New England to Iowa to Washington to meet the growers working to produce perfect apples with exactly the crunch and flavor people want. This is a story of the uncertainties of a changing climate, a dance of managing pests and weather and second-guessing a global, unforgiving apple market to make a living and hold onto the land. Susan Futrell issues a gentle call to action to embrace the dazzling complexity of farming with all of our compassion and intelligence.”
— Glenda Yoder, Farm Aid
TABLE OF CONTENTS
Contents
Acknowledgments
Introduction: Soul of an Orchard
One: At the Intersection of Apples and Local
Two: Immigrant Apples
Three: The People Who Grow the Apples We Eat
Four: Making Apples
Five: Grafting Remnants
Six: Give the People What They Want
Seven: Keeping the Farm
Eight: The Enterprise of Apples for Sale
Nine: Working Apples
Ten: Pests and Public Science
Eleven: Marketing the Ideal
Twelve: A Democracy of Apples
Notes
Selected Bibliography
Index
REQUEST ACCESSIBLE FILE
If you are a student who cannot use this book in printed form, BiblioVault may be able to supply you
with an electronic file for alternative access.
Please have the accessibility coordinator at your school fill out this form.
It can take 2-3 weeks for requests to be filled.
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC | REQUEST ACCESSIBLE FILE