Double Negative: The Black Image and Popular Culture
by Racquel J. Gates
Duke University Press, 2018 Cloth: 978-1-4780-0041-9 | eISBN: 978-1-4780-0223-9 | Paper: 978-1-4780-0054-9 Library of Congress Classification P94.5.A372U554 2018
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK
From the antics of Flavor Flav on Flavor of Love to the brazen behavior of the women on Love & Hip Hop, so-called negative images of African Americans are a recurrent mainstay of contemporary American media representations. In Double Negative Racquel J. Gates examines the generative potential of such images, showing how some of the most disreputable representations of black people in popular media can strategically pose questions about blackness, black culture, and American society in ways that more respectable ones cannot. Rather than falling back on claims that negative portrayals hinder black progress, Gates demonstrates how reality shows such as Basketball Wives, comedians like Katt Williams, and movies like Coming to America play on "negative" images to take up questions of assimilation and upward mobility, provide a respite from the demands of respectability, and explore subversive ideas. By using negativity as a framework to illustrate these texts' social and political work as they reverberate across black culture, Gates opens up new lines of inquiry for black cultural studies.
AUTHOR BIOGRAPHY
Racquel J. Gates is Assistant Professor of Media Culture at the College of Staten Island, City University of New York.
REVIEWS
"Gates considers not only formal producers of media but also black audiences who engage with these works, successfully arguing for a more nuanced understanding of what makes for black cultural production."
-- Anna J. Clutterbuck-Cook Library Journal
"Racquel J. Gates’ unpacking of black racial media figures postulates that negative images derived from cultural theorist Stuart Hall’s encoding/decoding practice can be reconfigured to provide agency and hybridity to black figures. . . . Recommended. All readers."
-- S. Lenig Choice
"Its potential for broader application across identity studies and the culture/media industries makes Double Negative essential reading."
-- Leah Aldridge Film Quarterly
"Double Negative is unique for recovering and giving value to texts that are assumed to be without value. Gates’ sharp analysis of how negative images interrogate American society in ways that the more positive ones do not is an important contribution to the fields of media studies, popular culture, and cultural studies."
-- Linnete Manrique Ethnic and Racial Studies
"Double Negative offers evocative academic insight into past and present representations of black identity."
-- Audrey Liow Continuum
"An exciting entry into the academic study of African American media representations. . . . Gates reclaims negative images and foregrounds their importance for understanding hierarchies of media taste and the complexities of minoritarian identity and experience. The result is an evocative and provocative foray into what she calls the 'metaphorical gutter' of representation. . . . Highly accessible and engaging, Double Negative should be required reading for academics, students, and even pop-culture journalists who are interested in the complexities of race, identity, and contemporary media."
-- Brandy Monk-Payton Journal of Cinema and Media Studies
“Building on media studies, cultural studies, genre studies, media industry studies, reception studies, film and television formalism, critical race theory, gender theory and queer theory, Gates masterfully shifts the conversation about black image production from one mired in a reductive positive/negative binary to one that demonstrates how ‘disreputable’ images are productive as a conduit to nuanced discussions about black images.”
-- Alfred L. Martin Film Criticism
TABLE OF CONTENTS
Acknowledgments ix Introduction. Negativity and the Black Popular Image 1 1. Eddie Murphy, Coming to America, and Formal Negativity 35 2. Relational Negativity: The Sellout Films of the 1990s 81 3. The Circumstantial Negativity of Halle Berry 114 4. Embracing the Ratchet: Reality Television and Strategic Negativity 142 Conclusion. Empire: A False Negative? 182 Notes 191 Bibliography 211 Index 219
REQUEST ACCESSIBLE FILE
If you are a student who cannot use this book in printed form, BiblioVault may be able to supply you
with an electronic file for alternative access.
Please have the accessibility coordinator at your school fill out this form.
Double Negative: The Black Image and Popular Culture
by Racquel J. Gates
Duke University Press, 2018 Cloth: 978-1-4780-0041-9 eISBN: 978-1-4780-0223-9 Paper: 978-1-4780-0054-9
From the antics of Flavor Flav on Flavor of Love to the brazen behavior of the women on Love & Hip Hop, so-called negative images of African Americans are a recurrent mainstay of contemporary American media representations. In Double Negative Racquel J. Gates examines the generative potential of such images, showing how some of the most disreputable representations of black people in popular media can strategically pose questions about blackness, black culture, and American society in ways that more respectable ones cannot. Rather than falling back on claims that negative portrayals hinder black progress, Gates demonstrates how reality shows such as Basketball Wives, comedians like Katt Williams, and movies like Coming to America play on "negative" images to take up questions of assimilation and upward mobility, provide a respite from the demands of respectability, and explore subversive ideas. By using negativity as a framework to illustrate these texts' social and political work as they reverberate across black culture, Gates opens up new lines of inquiry for black cultural studies.
AUTHOR BIOGRAPHY
Racquel J. Gates is Assistant Professor of Media Culture at the College of Staten Island, City University of New York.
REVIEWS
"Gates considers not only formal producers of media but also black audiences who engage with these works, successfully arguing for a more nuanced understanding of what makes for black cultural production."
-- Anna J. Clutterbuck-Cook Library Journal
"Racquel J. Gates’ unpacking of black racial media figures postulates that negative images derived from cultural theorist Stuart Hall’s encoding/decoding practice can be reconfigured to provide agency and hybridity to black figures. . . . Recommended. All readers."
-- S. Lenig Choice
"Its potential for broader application across identity studies and the culture/media industries makes Double Negative essential reading."
-- Leah Aldridge Film Quarterly
"Double Negative is unique for recovering and giving value to texts that are assumed to be without value. Gates’ sharp analysis of how negative images interrogate American society in ways that the more positive ones do not is an important contribution to the fields of media studies, popular culture, and cultural studies."
-- Linnete Manrique Ethnic and Racial Studies
"Double Negative offers evocative academic insight into past and present representations of black identity."
-- Audrey Liow Continuum
"An exciting entry into the academic study of African American media representations. . . . Gates reclaims negative images and foregrounds their importance for understanding hierarchies of media taste and the complexities of minoritarian identity and experience. The result is an evocative and provocative foray into what she calls the 'metaphorical gutter' of representation. . . . Highly accessible and engaging, Double Negative should be required reading for academics, students, and even pop-culture journalists who are interested in the complexities of race, identity, and contemporary media."
-- Brandy Monk-Payton Journal of Cinema and Media Studies
“Building on media studies, cultural studies, genre studies, media industry studies, reception studies, film and television formalism, critical race theory, gender theory and queer theory, Gates masterfully shifts the conversation about black image production from one mired in a reductive positive/negative binary to one that demonstrates how ‘disreputable’ images are productive as a conduit to nuanced discussions about black images.”
-- Alfred L. Martin Film Criticism
TABLE OF CONTENTS
Acknowledgments ix Introduction. Negativity and the Black Popular Image 1 1. Eddie Murphy, Coming to America, and Formal Negativity 35 2. Relational Negativity: The Sellout Films of the 1990s 81 3. The Circumstantial Negativity of Halle Berry 114 4. Embracing the Ratchet: Reality Television and Strategic Negativity 142 Conclusion. Empire: A False Negative? 182 Notes 191 Bibliography 211 Index 219
REQUEST ACCESSIBLE FILE
If you are a student who cannot use this book in printed form, BiblioVault may be able to supply you
with an electronic file for alternative access.
Please have the accessibility coordinator at your school fill out this form.
It can take 2-3 weeks for requests to be filled.
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC | REQUEST ACCESSIBLE FILE