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Music In The Market
by Don Cusic
University of Wisconsin Press, 1996
Paper: 978-0-87972-694-2
Library of Congress Classification ML3790.C87 1996
Dewey Decimal Classification 338.47780973

Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.

See other books on: Cusic, Don | Economic aspects | Market | Music trade | Popular music
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