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This title is no longer available from this publisher at this time. To let the publisher know you are interested in the title, please email bv-help@uchicago.edu. |
Music In The Market
University of Wisconsin Press, 1996 Paper: 978-0-87972-694-2 Library of Congress Classification ML3790.C87 1996 Dewey Decimal Classification 338.47780973
ABOUT THIS BOOK
ABOUT THIS BOOK
Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels. See other books on: Cusic, Don | Economic aspects | Market | Music trade | Popular music See other titles from University of Wisconsin Press |
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Nearby on shelf for Literature on music / Music trade:
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![](https://www.bibliovault.org/thumbs/978-0-252-01817-6-thumb.jpg "SINGING FOR SURVIVAL: "SONGS OF THE LODZ GHETTO, 1940-45"")
This title is no longer available from this publisher at this time. To let the publisher know you are interested in the title, please email bv-help@uchicago.edu.
Music In The Market
ABOUT THIS BOOK
University of Wisconsin Press, 1996
Paper: 978-0-87972-694-2
Paper: 978-0-87972-694-2
Cusic examines the music business in the context of popular culture, the ways that popular music is disseminated in the American commercial market, the money flow, talent acquisition and development, artwork and promotion, and the strategies of multinational recording companies as they market music to consumers through media and retailers. He also discusses the marketing of specialty music—classical, gospel, jazz, bluegrass, rap, and folk, by small independent labels.
ABOUT THIS BOOK
