cover of book

Daytime Television Gameshows and the Celebration of Merchandise: The Price Is Right
by Morris B. Holbrook
University of Wisconsin Press, 1993
Paper: 978-0-87972-621-8 | Cloth: 978-0-87972-620-1
Library of Congress Classification PN1992.8.Q5H65 1993


A neglected genre that promises to shed light on the culture of consumption appears in the form of the daytime television game shows whose hegemonic message seems to convey and to justify a widespread obeisance to the mandate of materialism. A close analysis of the longest running game show, The Price Is Right, suggests that all facets of this program combine to reinforce its central meaning as a ritualistic validation of consumption-oriented greed.

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