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Advertising and Popular Culture: Studies in Variety and Versatility
University of Wisconsin Press, 1992 Paper: 978-0-87972-528-0 | Cloth: 978-0-87972-527-3 Library of Congress Classification HF5813.U6A619 1992 Dewey Decimal Classification 659.10420973
ABOUT THIS BOOK
ABOUT THIS BOOK
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising. See other books on: Advertising | Congresses | Popular culture | Studies | United States See other titles from University of Wisconsin Press |
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