The Fair Trade Scandal: Marketing Poverty to Benefit the Rich
by Ndongo Sylla
Ohio University Press, 2014 eISBN: 978-0-8214-4489-4 | Paper: 978-0-8214-2092-8 Library of Congress Classification HF1379.S9713 2014 Dewey Decimal Classification 382.3
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC
ABOUT THIS BOOK
This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.
Ndongo Sylla has worked for Fairtrade International and offers an insider’s view of how fair trade improves—or doesn’t—the lot of the world’s poorest. His methodological framework first describes the hypotheses on which the fair trade movement is grounded before going on to examine critically the claims made by its proponents. By distinguishing local impact from global impact, Sylla exposes the inequity built into the system and the resulting misallocation of the fair trade premium paid by consumers. The Fair Trade Scandal is an empirically based critique of both fair trade and traditional free trade; it is the more important for exploring the problems of both from the perspective of the peoples of the Global South, the ostensible beneficiaries of the fair trade system.
AUTHOR BIOGRAPHY
Ndongo Sylla is a Senegalese researcher for the Rosa Luxemburg Foundation and holds a Ph.D. in development economics.
REVIEWS
“…A meticulously argued exploration of the fair trade movement, its economic effects in both the Global North and South, and how it lives up to its own goals. The Fair Trade Scandal is not an attack on fair trade, but rather an attempt to draw out the contradictions of the movement by critiquing what its own protagonists claim the movement produces: namely, an alternative to neoliberal globalization.”—New Politics
“In The Fair Trade Scandal, Ndongo S. Sylla persuasively argues that Fair Trade perpetuates the free trade system to which it claims to present an alternative, thereby helping the rich marketing Fair Trade rather than the poor.…The book makes a compelling argument, and its credibility is bolstered by the author’s experience working for a prominent Fair Trade labeling organization.…Sylla provides a concise and approachable primer on and critique of Fair Trade.”—African Studies Quarterly
“I can only strongly recommend reading this book to all those who are unsure of whether the initiatives taken in recent years in favour of this ‘Fair Trade’ deserve to be supported or not. Ndongo Samba Sylla has given the answer to this question by conducting a very thorough research, an in-depth survey and a critical reading of the literature on the subject, which seems comprehensive. The result is, to my knowledge, the best book in this field.”—Samir Amin, author of The People’s Spring: The Future of the Arab Revolution and other works
TABLE OF CONTENTS
List of illustrations
Acknowledgements
List of acronyms and Abbreviations
Introduction
1: On the Inequalities of the International Trade System
International trade: a lever for a minority, a handicap for the majority
The problem with primary specialisation: a look back on unequal exchange
Biased practices...facilitated by asymmetric game rules
Conclusion
2: The Fair Trade Universe
A brief history of the movement
Introduction to the Fair Trade system: The role of FLO
The marketing success of FT: some figures
The war of labels
Conclusion
3: Controversies Around Fair Trade
The origins of a debate: the abolitionist movement
The origins of a debate: the tradition of free trade
Free trade vs Fair Trade: the neoliberal critique
The alterglobalist critique: the flaws of the promotion of social justice via the free market
The point of view of degrowth
Conclusion
4: Redeeming the Free Market as a Solution to Poverty:
The Limitations of the FT Economic Model
Limitations of accounting for the ‘sustainable’
Uncertainties and asymmetries of the FT economic model
The Fair Trade Scandal: Marketing Poverty to Benefit the Rich
by Ndongo Sylla
Ohio University Press, 2014 eISBN: 978-0-8214-4489-4 Paper: 978-0-8214-2092-8
This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.
Ndongo Sylla has worked for Fairtrade International and offers an insider’s view of how fair trade improves—or doesn’t—the lot of the world’s poorest. His methodological framework first describes the hypotheses on which the fair trade movement is grounded before going on to examine critically the claims made by its proponents. By distinguishing local impact from global impact, Sylla exposes the inequity built into the system and the resulting misallocation of the fair trade premium paid by consumers. The Fair Trade Scandal is an empirically based critique of both fair trade and traditional free trade; it is the more important for exploring the problems of both from the perspective of the peoples of the Global South, the ostensible beneficiaries of the fair trade system.
AUTHOR BIOGRAPHY
Ndongo Sylla is a Senegalese researcher for the Rosa Luxemburg Foundation and holds a Ph.D. in development economics.
REVIEWS
“…A meticulously argued exploration of the fair trade movement, its economic effects in both the Global North and South, and how it lives up to its own goals. The Fair Trade Scandal is not an attack on fair trade, but rather an attempt to draw out the contradictions of the movement by critiquing what its own protagonists claim the movement produces: namely, an alternative to neoliberal globalization.”—New Politics
“In The Fair Trade Scandal, Ndongo S. Sylla persuasively argues that Fair Trade perpetuates the free trade system to which it claims to present an alternative, thereby helping the rich marketing Fair Trade rather than the poor.…The book makes a compelling argument, and its credibility is bolstered by the author’s experience working for a prominent Fair Trade labeling organization.…Sylla provides a concise and approachable primer on and critique of Fair Trade.”—African Studies Quarterly
“I can only strongly recommend reading this book to all those who are unsure of whether the initiatives taken in recent years in favour of this ‘Fair Trade’ deserve to be supported or not. Ndongo Samba Sylla has given the answer to this question by conducting a very thorough research, an in-depth survey and a critical reading of the literature on the subject, which seems comprehensive. The result is, to my knowledge, the best book in this field.”—Samir Amin, author of The People’s Spring: The Future of the Arab Revolution and other works
TABLE OF CONTENTS
List of illustrations
Acknowledgements
List of acronyms and Abbreviations
Introduction
1: On the Inequalities of the International Trade System
International trade: a lever for a minority, a handicap for the majority
The problem with primary specialisation: a look back on unequal exchange
Biased practices...facilitated by asymmetric game rules
Conclusion
2: The Fair Trade Universe
A brief history of the movement
Introduction to the Fair Trade system: The role of FLO
The marketing success of FT: some figures
The war of labels
Conclusion
3: Controversies Around Fair Trade
The origins of a debate: the abolitionist movement
The origins of a debate: the tradition of free trade
Free trade vs Fair Trade: the neoliberal critique
The alterglobalist critique: the flaws of the promotion of social justice via the free market
The point of view of degrowth
Conclusion
4: Redeeming the Free Market as a Solution to Poverty:
The Limitations of the FT Economic Model
Limitations of accounting for the ‘sustainable’
Uncertainties and asymmetries of the FT economic model
The local impact of Fair Trade
Conclusion
5: Looking for the Global Impact of Fair Trade
A non-existent global economic impact
Fair Trade does not benefit the poorest
Fair Trade: an alternative to neoliberalism?
Conclusion
Annexes
Notes
Bibliography
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC