cover of book

Point of Sale: Analyzing Media Retail
edited by Daniel Herbert and Derek Johnson
contributions by Avi Santo, Ethan Tussey, Meredith A. Bak, Courtney Brannon Donoghue, Tim J. Anderson, Lynn Comella, Benjamin Woo, Nasreen Rajani, Erin Hanna, Evan Elkins, Marc Steinberg, Daniel Herbert, Derek Johnson, Emily West, Greg Steirer, Heikki Tyni, Olli Sotamaa and Elizabeth Affuso
Rutgers University Press, 2020
Paper: 978-0-8135-9552-8 | eISBN: 978-0-8135-9556-6 | Cloth: 978-0-8135-9553-5
Library of Congress Classification HF5439.M267P65 2019
Dewey Decimal Classification 658.87

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.  The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meaning and interactional participation for consumers. In addition to examining how industries connect books, DVDs, video games, lifestyle products, toys, and more to consumers, it also interrogates the changes in media circulation driven by the collision of digital platforms with existing retail institutions.  By grappling with the contexts in which we buy media, Point of Sale uncovers the underlying tensions that define the contemporary culture industries. 

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