|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Strategic Newspaper Management
Southern Illinois University Press, 1988 Cloth: 978-0-8093-1333-4 | eISBN: 978-0-8093-9087-8 Library of Congress Classification PN4734.F54 1988 Dewey Decimal Classification 070.5068
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
ABOUT THIS BOOK
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels." See other books on: Business & Economics | Industries | Management | Newspaper publishing See other titles from Southern Illinois University Press |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Nearby on shelf for Literature (General) / Journalism. The periodical press, etc.:
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Strategic Newspaper Management
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
Southern Illinois University Press, 1988
Cloth: 978-0-8093-1333-4
eISBN: 978-0-8093-9087-8
Cloth: 978-0-8093-1333-4
eISBN: 978-0-8093-9087-8
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.
The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
