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Accounting for Tastes
Harvard University Press, 1996 eISBN: 978-0-674-02065-8 | Cloth: 978-0-674-54356-0 | Paper: 978-0-674-54357-7 Library of Congress Classification HF5415.32.B43 1996 Dewey Decimal Classification 658.8343
ABOUT THIS BOOK | REVIEWS | TOC
ABOUT THIS BOOK
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists. See other books on: Becker, Gary S. | Consumer behavior | Consumption (Economics) | Econometrics | Human capital See other titles from Harvard University Press |
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Nearby on shelf for Commerce / Business / Marketing. Distribution of products:
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Accounting for Tastes
ABOUT THIS BOOK | REVIEWS | TOC
Harvard University Press, 1996
eISBN: 978-0-674-02065-8
Cloth: 978-0-674-54356-0
Paper: 978-0-674-54357-7
eISBN: 978-0-674-02065-8
Cloth: 978-0-674-54356-0
Paper: 978-0-674-54357-7
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life previously considered off-limits by economists.
ABOUT THIS BOOK | REVIEWS | TOC
