Social Partnering in Latin America: Lessons Drawn from Collaborations of Businesses and Civil Society Organizations
by James E. Austin, Ezequiel Reficco, Gabriel Berger, Rosa María Fischer, Roberto Gutierrez, Mladen Koljatic, Gerardo Lozano, Enrique Ogliastri and Social Enterprise Knowledge Network SEKN
Harvard University Press, 2004 Paper: 978-0-674-01580-7 Library of Congress Classification HD60.5.L29S63 2004 Dewey Decimal Classification 658.408
ABOUT THIS BOOK | REVIEWS | TOC
ABOUT THIS BOOK
Can businesses collaborate with nonprofit organizations? Drawing lessons from 24 cases of cross-sector partnerships spanning the hemisphere, Social Partnering in Latin America analyzes how businesses and nonprofits are creating partnerships to move beyond traditional corporate philanthropy. An American supermarket and a Mexican food bank, an Argentine newspaper and a solidarity network, and a Chilean pharmacy chain and an elder care home are just a few examples of how businesses are partnering with community organizations in powerful ways throughout Latin America. The authors analyze why and how such social partnering occurs.
The book provides a compelling framework for understanding cross-sector collaborations and identifying motivations for partnering and key levers that maximize value creation for participants and society.
REVIEWS
This groundbreaking book shows how dynamic alliances between businesses and non-profit organizations are improving social conditions across Latin America. The book itself is a milestone collaboration between Harvard University and business schools from throughout the region. Social Partnering in Latin America is about new alignments and changing times—a must-read for business and political leaders.
-- Enrique V. Iglesias, President, Inter-American Development Bank
There is a growing recognition that economic and social progress are inextricably intertwined. Companies must learn to integrate their activities with society, while social organizations need to learn to collaborate with business rather than view it with suspicion. This book is a landmark in exploring this new collaboration in the crucial setting of developing economies. It will be truly indispensable to scholars and practitioners alike.
-- Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School
In Social Partnering in Latin America, the SEKN research team has effectively extended to the international arena and advanced James Austin’s pathbreaking framework for understanding and developing institutional collaborations. A real strength of the book is its 24 case studies drawn from throughout Latin America. A must-read for both practitioners and scholars of business, government, and the nonprofit sector.
-- Dennis R. Young, Professor of Nonprofit Management and Economics, Case Western Reserve University, and President, National Center on Nonprofit Enterprise
TABLE OF CONTENTS
Contents
List of Tables and Figures ix
Contributors to this Volume xi
Foreword xvii
Preface xxi
Part I: The Partnering Process
Chapter 1. The Key Collaboration Questions
The Collaboration Phenomenon 3
But What about Latin America? 6
Sample Cases and Methodology 7
Overview of the Contents 22
Chapter 2. Building Cross-Sector Bridges
What Motivates Organizations to Collaborate? 29
Overcoming Barriers to Collaboration 42
Key Points to Consider 70
Chapter 3. Building Alignment
The Alignment Concept 75
Alignment Breadth 76
Alignment Depth 86
The Dynamic Construction of Alignment 93
Key Points to Consider 106
Chapter 4. Value Generation
Alignment as a Value Generator 112
Mobilizing Resources to Create Value 117
The Virtuous Circle of Value Generation 122
Value Renewal 128
Value Created for Companies 132
Value Created for CSOs 142
Value Created for Communities 146
Key Points to Consider 150
Chapter 5. Alliance Management
Focused Attention 153
Institutionalization 156
Communication 164
Trust Building 171
Chapter 5 (continued)
Collaborations as Learning Tools 180
Key Points to Consider 181
Part II Country Topics
Chapter 6. Argentina: The Role of Social Entrepreneurs in Alliance Building
Introduction 189
Argentine Entrepreneurship in the 1990?s 189
Recent Dynamics of Argentine NGOs 192
Social Entrepreneurs in Argentina 195
Lessons for Social Entrepreneurs and Companies Interested in Collaborating 203
Chapter 7. Brazil: Understanding the Influence of Organizational Culture on Alliance Development
Introduction 207
Business Corporations and the Third Sector: The Brazilian Context 208
The Emergence of Cross-Sector Alliances 211
Current Profile of Alliances 215
Sectoral Cultures, Organizational Cultures 221
Social Actors in the Collaboration Culture 227
Final Considerations 234
Chapter 8. Central America & Peru: Dealing with Barriers to Inter-Sector Collaboration
Introduction 239
A Roof for the South?Building with Love 242
AMCHAM of Nicaragua 246
Nicaragua?s Institute for Development and the Young Entrepreneurs Program 252
Posada Amazonas 258
Conclusions 261
INCAE?s Social Enterprise Cases 262
Chapter 9. Chile: Building Trust in Alliances
Introduction 265
Different Standpoints on Trust 266
Trust In Alliance Emergence 268
The Role of Trust in Cross-Sector Alliance Strengthening 272
Alliance Trust and Risks 274
Final Thoughts 275
Chapter 10. Colombia: Multi-party Alliance Development
Introduction 281
Colombia in the Nineties 282
Four Colombian Experiences 283
Moving from One to Several Alliances 286
Multilateral Alliance Complexity 292
Coda 307
Chapter 11. Mexico: The Business Sense of Cross-Sector Alliances
Introduction 311
Philanthropy Evolution in Mexico 312
Different Types of Collaborative Relations between Companies and CSOs 313
Discovering Value in Cross-Sector Alliances 314
Alliances Founded for Utilitarian Purposes 320
Lessons Learned 326
Chapter 12. Concluding Reflections
Comparative Analysis 331
Conceptual Advances 339
Future Research Avenues 342
Epilogue. Partnering: An Additional Perspective
Crossing the Bridge 345
Achieving Aignment 348
Creating Value 351
Managing the Relationship 352
Growth and Innovation 357
Index 359
Library of Congress Subject Headings for this publication: Social responsibility of business Latin America, Strategic alliances (Business) Latin America, Nonprofit organizations Latin America, Corporations Charitable contributions Latin America, Social marketing Latin America, Corporate sponsorship Latin America
Social Partnering in Latin America: Lessons Drawn from Collaborations of Businesses and Civil Society Organizations
by James E. Austin, Ezequiel Reficco, Gabriel Berger, Rosa María Fischer, Roberto Gutierrez, Mladen Koljatic, Gerardo Lozano, Enrique Ogliastri and Social Enterprise Knowledge Network SEKN
Harvard University Press, 2004 Paper: 978-0-674-01580-7
Can businesses collaborate with nonprofit organizations? Drawing lessons from 24 cases of cross-sector partnerships spanning the hemisphere, Social Partnering in Latin America analyzes how businesses and nonprofits are creating partnerships to move beyond traditional corporate philanthropy. An American supermarket and a Mexican food bank, an Argentine newspaper and a solidarity network, and a Chilean pharmacy chain and an elder care home are just a few examples of how businesses are partnering with community organizations in powerful ways throughout Latin America. The authors analyze why and how such social partnering occurs.
The book provides a compelling framework for understanding cross-sector collaborations and identifying motivations for partnering and key levers that maximize value creation for participants and society.
REVIEWS
This groundbreaking book shows how dynamic alliances between businesses and non-profit organizations are improving social conditions across Latin America. The book itself is a milestone collaboration between Harvard University and business schools from throughout the region. Social Partnering in Latin America is about new alignments and changing times—a must-read for business and political leaders.
-- Enrique V. Iglesias, President, Inter-American Development Bank
There is a growing recognition that economic and social progress are inextricably intertwined. Companies must learn to integrate their activities with society, while social organizations need to learn to collaborate with business rather than view it with suspicion. This book is a landmark in exploring this new collaboration in the crucial setting of developing economies. It will be truly indispensable to scholars and practitioners alike.
-- Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School
In Social Partnering in Latin America, the SEKN research team has effectively extended to the international arena and advanced James Austin’s pathbreaking framework for understanding and developing institutional collaborations. A real strength of the book is its 24 case studies drawn from throughout Latin America. A must-read for both practitioners and scholars of business, government, and the nonprofit sector.
-- Dennis R. Young, Professor of Nonprofit Management and Economics, Case Western Reserve University, and President, National Center on Nonprofit Enterprise
TABLE OF CONTENTS
Contents
List of Tables and Figures ix
Contributors to this Volume xi
Foreword xvii
Preface xxi
Part I: The Partnering Process
Chapter 1. The Key Collaboration Questions
The Collaboration Phenomenon 3
But What about Latin America? 6
Sample Cases and Methodology 7
Overview of the Contents 22
Chapter 2. Building Cross-Sector Bridges
What Motivates Organizations to Collaborate? 29
Overcoming Barriers to Collaboration 42
Key Points to Consider 70
Chapter 3. Building Alignment
The Alignment Concept 75
Alignment Breadth 76
Alignment Depth 86
The Dynamic Construction of Alignment 93
Key Points to Consider 106
Chapter 4. Value Generation
Alignment as a Value Generator 112
Mobilizing Resources to Create Value 117
The Virtuous Circle of Value Generation 122
Value Renewal 128
Value Created for Companies 132
Value Created for CSOs 142
Value Created for Communities 146
Key Points to Consider 150
Chapter 5. Alliance Management
Focused Attention 153
Institutionalization 156
Communication 164
Trust Building 171
Chapter 5 (continued)
Collaborations as Learning Tools 180
Key Points to Consider 181
Part II Country Topics
Chapter 6. Argentina: The Role of Social Entrepreneurs in Alliance Building
Introduction 189
Argentine Entrepreneurship in the 1990?s 189
Recent Dynamics of Argentine NGOs 192
Social Entrepreneurs in Argentina 195
Lessons for Social Entrepreneurs and Companies Interested in Collaborating 203
Chapter 7. Brazil: Understanding the Influence of Organizational Culture on Alliance Development
Introduction 207
Business Corporations and the Third Sector: The Brazilian Context 208
The Emergence of Cross-Sector Alliances 211
Current Profile of Alliances 215
Sectoral Cultures, Organizational Cultures 221
Social Actors in the Collaboration Culture 227
Final Considerations 234
Chapter 8. Central America & Peru: Dealing with Barriers to Inter-Sector Collaboration
Introduction 239
A Roof for the South?Building with Love 242
AMCHAM of Nicaragua 246
Nicaragua?s Institute for Development and the Young Entrepreneurs Program 252
Posada Amazonas 258
Conclusions 261
INCAE?s Social Enterprise Cases 262
Chapter 9. Chile: Building Trust in Alliances
Introduction 265
Different Standpoints on Trust 266
Trust In Alliance Emergence 268
The Role of Trust in Cross-Sector Alliance Strengthening 272
Alliance Trust and Risks 274
Final Thoughts 275
Chapter 10. Colombia: Multi-party Alliance Development
Introduction 281
Colombia in the Nineties 282
Four Colombian Experiences 283
Moving from One to Several Alliances 286
Multilateral Alliance Complexity 292
Coda 307
Chapter 11. Mexico: The Business Sense of Cross-Sector Alliances
Introduction 311
Philanthropy Evolution in Mexico 312
Different Types of Collaborative Relations between Companies and CSOs 313
Discovering Value in Cross-Sector Alliances 314
Alliances Founded for Utilitarian Purposes 320
Lessons Learned 326
Chapter 12. Concluding Reflections
Comparative Analysis 331
Conceptual Advances 339
Future Research Avenues 342
Epilogue. Partnering: An Additional Perspective
Crossing the Bridge 345
Achieving Aignment 348
Creating Value 351
Managing the Relationship 352
Growth and Innovation 357
Index 359
Library of Congress Subject Headings for this publication: Social responsibility of business Latin America, Strategic alliances (Business) Latin America, Nonprofit organizations Latin America, Corporations Charitable contributions Latin America, Social marketing Latin America, Corporate sponsorship Latin America
